The Moroccan National Tourism Office (ONMT) received, Tuesday evening, the prize for “Most Welcoming Destination” during the Arab Travel Awards, organized on the sidelines of the World Travel Market (WTM), which takes place from 5 to 7 November in London. This recognition illustrates Morocco’s commitment to hospitality, strengthening its appeal and brand positioning in the British market as a leading tourist destination.
At the 2024 edition of the WTM, the ONMT highlighted the Morocco offer through a vast 800 m2 pavilion, a VIP networking zone and spaces dedicated to the regions in the spotlight this year, namely Marrakech- Safi and Agadir-Souss Massa, two of the most popular destinations for British tourists.
This unique pavilion is designed to highlight the cultural richness of Morocco, the diversity of its cuisine and the know-how of its artisans. With the support of 54 co-exhibitors, this significant presence serves as a platform to strengthen partnerships with international travel companies and increase Morocco’s visibility in the UK and international market.
In line with the “Light in Action” strategy, ONMT’s participation in this global tourism event is part of its ongoing efforts to strengthen Morocco’s global presence and stimulate growth in key international markets. .
For 44 years, WTM London has been the travel industry’s most important event, bringing together professionals from around the world. In 2023, the show welcomed more than 40,000 professionals from 184 countries.
The current edition expects to garner an even greater participation, since the number of exhibitors, which exceeds 4,000, has recorded an increase of 7% in 2024.
LNT with MAP
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