After more than 25 years of absence, the legendary Moroccan brand of limode, La Cigogne, is making a comeback under the leadership of the Société des Boissons du Maroc (SBM).
By reintroducing La Cigogne, SBM intends to offer Moroccan consumers a unique experience, combining authenticity and modernity. The new vision of the brand retains its historical essence, while adopting modern and environmentally friendly production methods, indicates a company press release.
“It is a great pride to be able to revive this legendary lemonade. I wish her a new life at least as long as that of her ancestor in 1929! “, declared the general director of the Société des Boissons du Maroc, quoted in the press release.
“For this comeback, we went further, adapting the ingredients to our times: no more chemicals or synthetic flavors, La Cigogne 2024 is 100% natural! “, he clarified.
Note that the visual identity has remained unchanged, as has the legendary La Cigogne logo. “It is the same for its iconic bottle, which has retained its refined shape and its spiral relief,” we know.
La Cigogne will only be offered in “eco-responsible” formats. Thus, exclusively glass bottles, returnable, reusable and aluminum cans, a material which, like glass, is infinitely recyclable. The choice of these packaging was favored for their ecological qualities, thus helping to promote environmental sustainability.
