A single and an album placed under the sign of magic for Eminem who announces his return with “Houdini” to mark a new chapter for Slim Shady ahead of the album, an upcoming album, “The Death of Slim Shady“.
Eminem’s career gone? The rapper’s strange announcement!
The Detroit, Michigan-born singer presents “Houdini,” the first single from his upcoming opus, by teaming up with the famous magician David Blaine. In a promotional video, we see Eminem asking Blaine to perform a magic trick, before making a statement that is surprising and mysterious to say the least: “For my last turn, I’m going to make my career disappear.”. Eminem thus continues his original staging to announce the death of Slim Shady.
This enigmatic phrase is part of an original marketing campaign around the album “The Death of Slim Shady”. Eminem published a fake obituary of his alter ego Slim Shady and broadcast a trailer during the NFL draft in Detroit. 50 Cent also made an appearance in the trailer, calling Slim Shady a “psychopath.”
With this new project, Eminem seems ready to mark his comeback and close an important chapter in his career, that of his famous alter ego. “The Death of Slim Shady” promises to be a dark and introspective album, driven by the talent and creativity of Eminem.
