Médiamétrie has revealed the results of radio audiences (EAR) for the period January – March 2024. The overall audience of the media in cumulative audience remains stable at 38.72 million listeners (Monday to Friday) compared to the previous wave to November – December 2023, but is in the red over one year with almost a million fewer listeners. At 2h45, the media listening time is stable compared to the previous wave (-1 min) but recorded an increase over one year (+9 min).
In audience share (PdA)
The Media Leader offers you a ranking in audience share (PdA), the indicator used by the advertising market. Slight change in the leading pack still dominated by France Inter, followed by RTL. NRJ takes 3rd place ahead of RMC.
In detail, France Inter remains firmly in first place with 13.7% PdA, still stable for two waves, but in the red (-0.7 pt) over one year. With 11.9%, RTL is recovering compared to last November – December (+0.5 pt) and down sharply over one year (ranking record with -1.2 pt). NRJ and its 6% remains stable since the last wave but down over one year (-0.9 pt). Another atmosphere on the side of RMC at 5.8% which falls over a wave (-0.4 pt) but performs over a year (+0.3 pt). Then, with 5.4%, Nostalgie is firmly in its place of 5th and 2nd music station, down slightly by -0.1 pt on a wave of increase over one year (+0.4 pt). France Bleu has stabilized over a year and has progressed slightly since the last wave. Red card for France Info which declines over the two periods.
Pascal Praud effect? Europe 1 continues its incredible comeback by breaking a progress record on this wave. With 3.9%, the Lagardère station (8th in the ranking) moves back ahead of Skyrock. All the lights are green: +0.5 pt compared to the last wave (November – December) and +0.7 pt over one year.
France Culture also recorded a strong increase of +0.7 pr over one year.
On the music radio side, RTL2, Chérie FM and Europe 2 are looking gloomy, down year-on-year. Skyrock, RFM, Rire et Chansons, Radio Classique and FIP are progressing.
With 10.9%, Les Indés Radios (128 stations) are not achieving a good wave (-0.4 pt over one year and -0.2 since November – December).
(Find the weekend audiences here)
In cumulative audience
France Inter remains largely the leading radio station in France, setting a new historic record of 7.18 million daily listeners from January to March 2024. Public radio gains 144,000 daily listeners over one year to reach a cumulative audience of 12. 8% (+0.2 points).
“There have never been so many French people listening to France Inter. 7,180,000 listeners every day, it’s quite simply an absolute record in radio over the last twenty years,” greeted the director of France Inter, Adèle Van Reeth.
In the detail of the group’s radio stations, France Bleu is progressing (2.775 million listeners, +45,000 in one year), as is France Culture (1.918 million listeners, +245,000 in one year). But, despite the busy international news, Franceinfo is in decline with 4.761 million listeners, 165,000 fewer over a year.
Driven by the morning show, France Inter is well ahead of its private competitor RTL, which has 5.375 million listeners, down 233,000 over one year.
Very far behind, in 9th place, Europe 1 continues to recover, experiencing its third consecutive quarterly increase.
Radio nibbles 0.4 points to 4.3% audience share. On average, Europe 1 attracts 2.387 million daily listeners (+223,000 over one year). One of the drivers of this growth is Pascal Praud, poached from RTL last summer, on its morning and midday slots.
“For the third time in a row, Europe 1 is finding its audience and achieving the strongest growth in the market” in audience share, said Constance Benqué, president of the Lagardère News group, to which the station belongs. “These very good results confirm the relevance and coherence of our project,” she added.
