When we take a closer look at the weather presenter of this Swiss television channel, there is definitely something wrong. An artificial intelligence replaces a human in the small screen to present the weather. Since April 3, the French-speaking Swiss channel M Le Média has been using software to create the avatar that presents its bulletins.
A “digitally processed” voice
Morning viewers are now familiar with Jade, the weather presenter of Philippe Morax’s show. On Thursday, for example (like every other day obviously), she appears in jeans with a leopard print cardigan over a white t-shirt. “Hello and welcome to M. On Thursday, a low pressure area will circulate near Switzerland. Its path will pass through southern Germany and northern France, but it will also have an impact on weather conditions in our regions.”
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The bulletin lasts three minutes. At first glance, you could think of a real weather presenter. But we see that she moves her hands mechanically and her face lacks expression. There is a robotic aspect when you dwell on it. The voice seems warm, the tone is choppy, almost similar to that taken by some video presenters. But it is a “digitally processed voice”the channel tells us.
Vigilance on the sources of information
“New technologies, including AI, are part of our innovation strategy to offer our audience quality content”writes Millenium Media Group to France Inter. “We believe that AI offers fascinating new opportunities, especially in the field of media. What has been achieved for the first time is just the beginning.” The chain ensures that other “more striking projects are in preparation”, without saying more. She also does not explain how Jade was developed.
On the other hand, “it is obvious that we approach these tools with vigilance, especially when it comes to the sources of information”specifies the string. “The content is produced by editorial engines controlled by our editorial management”. This avatar questions, because nothing specifies that it is a newsletter created by artificial intelligence. At 4:03 p.m., for example, the host says: “Thank you Jade, our newest addition to the team.”
They didn’t find the right presenter
Jade ended up on the air because the management of the channel did not find the right candidate. “The position was advertised to find a person in the flesh, but none of the candidates were selected”writes the Swiss site. “The channel can also count on a very real host if necessary”, writes the Swiss media. A few days ago, in Kuwait,
a news presenter had been generated by the AI.
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