Why does Disney need to wake up from its creative slumber?

Why does Disney need to wake up from its creative slumber?
Why does Disney need to wake up from its creative slumber?

Where was the magic of the original stories?

Years ago, Disney premieres were era-defining events: original stories with memorable songs that introduced new worlds and characters. Today, the trend leans towards constant recycling of past successes. like Mufasa They seem to be designed more to fill a gap in Christmas agendas than to leave a mark on collective memory. What was once innovation is now pure content to pass the time.

Fear of failure paralyzes creativity

Disney has the resources, ideas and talent to create new stories, but seems trapped in a cycle of fear of failure. While studios focus on sequels, prequels and remakes of previous hits, original projects languish on executives' desks. The result? A lack of fresh characters and narratives that connect with new generations.

The “safe thing” strategy

Disney's upcoming catalog leaves no room for doubt: remakes like Lilo y Stitch in live action, sequels like Zootropolis 2 and prequels like Mufasa. Just an original movie, Eliostands out timidly among the avalanche of repeated formulas. While these bets may generate revenue in the short term, a lack of innovation threatens to erode brand relevance in the long term.

What is at stake if Disney doesn't change?

The wear and tear of repetitive formulas is already beginning to show. Mufasawith a budget of 200 million dollars, did not achieve the expected impact. Instead of taking risks with new stories that excite and connect with the public, the studio continues to focus on content that is easy to consume but easily forgettable.

The generation of the future demands more

It's only a matter of time before new audiences demand original franchises that represent their interests and not those of past generations. If Disney doesn't dare to innovate, it risks being left behind, trapped in a cycle of nostalgia that will no longer be enough to sustain it in the future.

Is Disney in time to reverse this trend? Yes, but only if he regains his audacity and bets again on the creativity that once defined him.

Source: Espinof.

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