MotoGP is undergoing a major renewal. With a new logo, revised rules and a more modern image that an unprecedented radio communication with the pilots could convey, the world motorcycle speed championship seeks to attract an ever-wider audience. Carlos Ezpeleta, director of Dorna Sports, lifts the veil on MotoGP's ambitions for the years to come.
MotoGP is preparing for a new era with significant changes discussed throughout 2024. Between new technical regulations, advances in safety and a logo overhaul, the premier category is looking to attract a wider audience and grow. adapt to modern challenges.
The
logo MotoGPwhich dates from 2002 with a slight update in 2008, has a new look. Carlos Ezpeletadirector of Dornaexplained: “ the current logo was born at a time when digital technology did not have as much weight as it does today. With this evolution, we were able to respond to graphic and strategic needs. This makes 18 months that we are working on a global marketing strategy. »
This change aims to attract a new audience, particularly spectators who are not necessarily owners or users of motorcycles. “ MotoGP becomes a global sport that goes beyond the world of motorcycles. We have a loyal audience, but disconnected by age. This new logo reflects a broader image, beyond machines », specified
Swordfish.
Carlos Ezpeleta: « we have to be patient about the radio because it is an invasive new thing for pilots »
Among the innovations,
a radio system was tested with
Michele Pirro in Montmelò. This system, intended to strengthen security, will allow from 2025 one-way communication from Race Direction to the drivers.
« We have to be patient because this is an invasive new thing for pilots. The objective is to ensure better safety in the event of a problem on the track », explained Carlos Ezpeleta.
The management of rivalries between drivers is also highlighted. Swordfish praised the maturity of
Jorge Martin et Pecco Bagnaia
during their duel for the 2024 title: “ the rivalry exists, but our drivers manage it with honor. Their attitude, on and off the track, is an example of humanity and ethics. »
In 2027smaller engines (850 cc), drastic aerodynamic changes and the end of self-leveling devices will transform motorcycles. The freezing of motor development until 2026 offers financial relief to manufacturers, but the technical challenges ahead mark a costly transition. These adjustments are part of a strategy aimed at modernizing the discipline while retaining its competitive DNA. With these changes, MotoGP is resolutely looking to the future, combining tradition and innovation to appeal an ever-widening audience.
« With Liberty Media, we have found exactly the partner we need. The changes we will experience in the future will not happen because of Liberty, but through and with Libertyy » specifies
Carlos Ezpeleta who concludes: “ Liberty Media is focused on the global and long-term expansion of the sport. Liberty is very passionate about MotoGP« .
