Gangnam Sonate Lexus ES
Did you end up losing to Class E?
The surprising news that was shared is
The title “The Gangnam Sonata” is generally given to popular mid-size or semi-large imported vehicles. Rather than an intention to denigrate it, this can be interpreted as a compliment from the manufacturer's point of view because it means that it is popular and sold in large quantities. Lexus ES was that kind of car. From the beginning to the end of the 2000s, this model could be seen on the road quite often and in large numbers, but over time it seems that it is becoming less and less visible on the road.
Of course, I think this may be because the quality of domestic cars has improved, but as the quality has improved and technology has developed, prices have increased, and from this In fact, the price gap with imported cars narrows over time. Isn't there a saying like that? The saying goes: “Japanese cars do not break down easily, but once they break down, no matter what they do, they cannot be repaired.” » Around the world, Toyota is a trusted icon. Indeed, the company always displays guaranteed durability without major breakdowns. But why did this happen?
The 2nd facelift revealed
The changes are not that big
First of all, in the case of the Lexus ES, the second facelift model was recently revealed at the Guangzhou Auto Show.
As for the exterior changes, the most notable changes are the sharper internal graphics of the DRL and taillight, as well as the LEXUS lettering instead of the “L” logo on the rear. While it could be considered a dramatic facelift, it appears that only general details have been changed to give a new feel. This trend continues inside as well.
The interior is equipped with a 14-inch screen like the current NX and RX.
However, as before, it is separate from the dashboard and gives the strong impression of a floating display rather than an integrated display. The floating display has the benefit of safe driving by allowing the driver to see what's going on without being blocked by the steering wheel, but some say it feels a bit cumbersome. Although likes and dislikes may be somewhat different, it seems to have adopted a conservative interface, as you would expect from a trustworthy Toyota.
Complete change of Camry
Is ES still available?
What is somewhat disappointing is that the Toyota Camry, which can be regarded as a sister car, has undergone a complete change.
In the current situation in the industry where there is a rapid transition to electric vehicles, it is not so strange to boost sales and give a new sensation with the second facelift, but it is disappointing that it does not There's not even any information about a complete change for the ES. Again. However, given that the Camry's full change was close to a large-scale minor change, the ES's full change might not make much difference.
Another possibility is that Lexus makes a complete change by increasing the weight by half and giving it a new name, as in the case of the TX unveiled in 23. Lexus has revamped its mid-size sedan line, the GS, but there has had a spate of criticism that it's unfortunate that one of the dynamic ranges is gone. Since being recognized only as an old-fashioned brand is not a good image, the emergence of a new grade that appropriately combines high performance and comfort cannot be ruled out.
Victory in the SUV market
A new wind in the sedan market
Automakers around the world have recently reduced their sedan lineups.
Indeed, the popularity of SUVs is increasing day by day and the sales volume is decreasing. It is not incomprehensible to develop a vehicle in a category that is destined to sell well and to give a new car impression to a product that can sell well with minimal development cost, rather than developing a vehicle in a category that can sell well from scratch with the same development cost.
However, from the perspective of consumers who still prefer sedans, it is not pleasant to see sedans disappear from the market and lose power. You could say it's an opportunity to upgrade to an SUV, but the comfortable ride quality of a sedan and the feeling of stability provided by a low ride height cannot be experienced in an SUV. Although many concerns are expected within Lexus, we hope that Lexus will once again develop a highly reliable luxury sedan.
Interesting questions related to cars
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