Elon Musk's Company X increases the price of the premium-plus component to compensate creators

Elon Musk's Company X increases the price of the premium-plus component to compensate creators
Elon Musk's Company X increases the price of the premium-plus component to compensate creators

Elon Musk-owned

The premium subscription price is now set at $22 per month in the United States, up from $16, according to a blog post. The prices of the basic subscription and the premium subscription remain unchanged at $3 and $8 respectively.

* based solely on advertising views.

The new pricing applies to new subscribers, while existing members will keep their current rates until January 20.

X offers premium-plus subscribers ad-free browsing and features like expanded access to the Grok AI chatbot and Radar, which offers real-time analytics on emerging trends through keyword tracking.

Subscriptions are a key part of Mr. Musk's strategy to drive revenue growth at X, the platform that was known as Twitter before the billionaire bought it and has long relied on cash advertising.

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