The arrival of DIGI is reshuffling the cards of the Belgian telecoms market. Competitive prices, new offers: BIPT highlights a notable impact on mobile and internet subscriptions.
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The launch of DIGI has significantly improved Belgium’s position in the international market for small mobile subscriptions (up to 10 GB). According to the BIPT study, this new offer reduces the cheapest rate by almost two thirds, now placing Belgium at a level close to France. On the fixed market, DIGI’s limited but competitive offer makes Belgium the cheapest country for standalone internet, according to the international comparison methodology.
Launch of DIGI: ultra-competitive prices
Since December 11, DIGI has offered a national mobile plan at 5 euros per month, including unlimited calls and SMS as well as 15 GB of data. Each additional gigabyte costs 60 cents. On the other hand, its fixed internet offer is currently limited to the municipalities of Anderlecht and Molenbeek-Saint-Jean, with a subscription starting from 10 euros per month for a speed of 500 Mbps. These competitive prices could shake up the market.
Reactions from historical operators
Faced with the arrival of DIGI, competing operators reacted quickly. Orange has lowered its prices and increased the data included in its hey! subscriptions. Proximus, for its part, has doubled the data volumes offered in its Mobile Vikings plans. Despite these adjustments, DIGI’s mobile offering remains among the most advantageous, particularly for low or medium data needs.
A visible impact on international competitiveness
Before the launch of DIGI, BIPT highlighted that Belgium remained one of the most expensive countries for small mobile subscriptions and bundled offers. With the arrival of DIGI, competitive dynamics have improved, particularly in the mobile segment, now placing Belgium in a more favorable position for certain consumer profiles. The fixed market, for its part, could further evolve if DIGI expands the coverage of its network.