The “peak day” is…
First of all, you should know that this year, the busiest day in stores will undoubtedly be Monday, December 23. “In fact, we mainly do our shopping on the days leading up to the end-of-year holidays.“, explains to Nieuwsblad Bart Muskala, one of the founders of Accurat. His team based itself on customer behavior in 2019, a year when Christmas and New Year also fell on a Wednesday. In the same logic, Monday 30 December should also be a busy day in terms of customers in stores.
After Mondays, come Saturdays, then indicates Accurat. Three or four days before New Year’s Eve, there are approximately 14 to 17% fewer people on the shelves than during the two Mondays noted previously. On the third step of the podium for the worst days on which to do your end-of-year shopping, we find December 24 and 31. Accurat actually notes a drop in store traffic of 21 to 25%, again compared to Black Mondays.
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The best day for Christmas shopping is…
But what is the best day to finish your Christmas shopping? “With the exception of Sunday, when few stores are open, the Thursday before the holiday is the quietest time for shopping“, according to Bart Muskala. If you don’t have anything planned this Thursday, you know what you have to do…
