In recent years, wine merchants from the Rhodanian Gard have noticed a drop in attendance in January. According to them, the Dry January undoubtedly plays a role.
Le Dry January is not without consequences For wine merchants in the region. “There is less customers in January, observe Mélissa Gache, sales managerArose Sinnae de Chusclan. The phenomenon has been visible for 3-4 years, and each year repercussions are more and more felt. Everyone talks about it, even customers who continue to come. “ However, the official points out that the start of the year is a historically hollow period for sales, the Dry January only accentuating an already existing trend.
Au cellier Chartreux, in Saint-Gervais, Léa failla also feel the effects du Dry January. DIt is two years, the establishment expands its alcohol -free range in January. “We are carrying out a campaign on social networks. 35-45 year olds are our heart target, they see it as to make a detox, declared The wine merchant. And the success of the operation encourages us to maintain more and more alcohol products all year round. “
Udoes not evolve consumption methods?
Rémy Barrot, manager of the Vins sur Cèze shop has Bagnols-sur-Cèze, develops also an alcohol -free offer, who sees its share in sales increase although it still remains “minima ”. Le wine merchant considers Moreover that consumers prefer henceforth Quality to quantity: “In December, I had fewer customers but a more expensive average basket. My turnover even increased by 1 % compared to last year, while I recorded 5 % less customer ticket. “
-A drop in attendance, Without necessarily notedtis such a substantial drop in turnover: this is also what indicatesnt national dataes. Although wine remains one of the favorite alcoholic beverages of the French (neckof-one with beer), its consumption continues to decrease. In 2022, French people aged 15 and over drank On average 47 liters of wine per year, against 57.5 liters in 2001. More They are ready to diebond larger sums: the share of 18-65 ans which allocate more than € 10 to purchase a bottle of wine increased from 28 % in 2014 to 79 % in 2022.
