The price of Car Of The Year Morocco 2025organized by the association of motor vehicle importers in Morocco (Aivam), crowned the Volkswagen Tiguan During a festive evening held in Casablanca on Thursday, January 23, 2025. succeeding the Renault Arkana, winner of the 2024 edition, this German SUV won in a competition which, for the second consecutive year, sees a SUV get on the highest step of the podium.
The Volkswagen Tiguan was able to stand out against six size finalists: the BYD Seal Uthe Cupra Leonthe Dacia joggerthe Peugeot 3008the Renault Kardian and the Skoda kodiaq. This new SUV success as part of the Coty Morocco expresses the growing craze of Moroccan motorists for this category of vehicles, combining versatility, comfort and technology.
After a series of static and dynamic tests, the jury made up of journalists and car experts awarded the prestigious prize to the Tiguan. The Volkswagen SUV has attracted with its new design, performance, driving comfort and advanced technological equipment. Among the assets that have tipped the scales in its favor are its reinforced security and its generous habitability.
The unveiling of the winner took place in the presence of figures in the Moroccan automotive sector, of which Ryad MezzourMinister of Industry and Trade, Adil Bennani, president of Aivam, and Benacer Boulaâjoul, Managing Director of the Thing. Importers, professionals and industry partners also participated in this celebration, strengthening the central place of Coty Morocco as an essential annual meeting.
Youssef Touhami, director of the Volkswagen brand in Morocco, expressed his satisfaction and praised the work of his teams. He also thanked the jury and the partners for their contribution to this prestigious event.
-With the coronation of Tiguan in 2025, after that of the Renault Arkana in 2024, the Coty Morocco confirms a strong trend: SUVs continue to dominate the preferences of Moroccan consumers. Whether for their versatility, their ability to integrate modern engines or their attractive design, these vehicles stand out as the essentials of the market.
The Volkswagen Tiguan, an emblem of German know-how, thus brilliantly succeeds the Renault Arkana, the first coupé SUV of the diamond brand, which had marked the 2024 edition by highlighting its hybrid engine and its daring lines. Two consecutive years, two SUVs in the spotlight: additional proof that these vehicles continue to embody the privileged choice of Moroccan motorists.
