Still kelly: this brand approved by Vogue is offering a unique pop-up at Pretty Box in

All the fashion fauna have gathered in the capital while the Fall-Winter 2025-2026 Men's Fashion Week is in full swing. Alongside fashion shows, cocktails and other multiple presentations, some brands are betting on a pop-up to establish their presence in . This is the case of Still Kellya New York brand launched by Marc Kalman. For the very first time, the label is available physically, exclusively within the walls of the vintage boutique with its cutting-edge selection. Pretty Boxfounded by Nicolas et Sarah Hazarosoff.

Image courtesy of Still Kelly – Shot by Casper Kofi, styled by Avia

Image courtesy of Still Kelly – Shot by Casper Kofi, styled by Pau Avia

Still Kelly, Marc Kalman's brand, takes up residence in Paris

To celebrate this new milestone, Still Kelly unveils an exclusive long-sleeved t-shirt tattooed with the words “Kelly et Nico”, available exclusively at Pretty Box, which also hosts a capsule designed in collaboration with SNOW, an innovative company in the creation of laboratory diamonds, whose plasma technology has been patented. The latter affixed its diamonds of a thousand colors on the signature sweatshirts of Still Kellygiving them a decidedly couture inflection.

Still kelly, this brand approved by Vogue France, offers an indit pop-up at Pretty Box in Paris

Image courtesy of Still Kelly – Shot by Casper Kofi, styled by Pau Avia

Still kelly, this brand approved by Vogue France, offers an indit pop-up at Pretty Box in Paris

Image courtesy of Still Kelly – Shot by Casper Kofi, styled by Pau Avia

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Still Kelly has already proven itself on the fashion scene, notably on the pages of Vogue . In the November 2024 issue, Purple Mossdressed by And screen printingthrough photos captured by Pablo Saezwears one of the essential basics of Still Kelly : the baby face sweatshirt. In a trice, Marc Kalman managed to establish a certain identity. He owes his creativity not to a specific approach to fashion, but to his experience in sport, basketball precisely, as he confided to SSENSE. It is in 2024 that Marc Kalman evolves one of its sweatshirts that went viral into a real collection, with Still Kellya brand between punk and pop, with creations that it describes as “enigmatic” but ready to be worn every day. Discreet personality, Marc Kalman is not influential to say the least and its first steps in Paris, after having met with great success on the retailer SSENSEonly confirm the current impact of Still Kelly on the creative scene.
The new Still Kelly capsule can be discovered from January 22 to 26, 2025 in the Pretty Box boutique at 46 Rue de Saintonge, 75003 Paris

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