Crédit du Maroc and Atlanta Sanad: the details of this new alliance

Since January 1, 2025, AtlantaSanad Assurance has been Crédit du Maroc’s new partner for the distribution of insurance and savings solutions, intended for individuals and businesses.

This collaboration, indicates the magazine Finances News Hebdo, “marks a key milestone for the two subsidiaries of Holmarcom Finance Company, reflecting the vision of the Finance Division of the Holmarcom Group, which aims to strengthen the development of its subsidiaries while promoting synergies between them to consolidate their position in the market..

This partnership offers a double opportunity: to stimulate the growth of AtlantaSanad Assurance while supporting the development ambitions of Crédit du Maroc.

«By combining the expertise of AtlantaSanad with the distribution capacity and know-how of Crédit du Maroc, we bring real added value to our customers in terms of protection and savings.said Jalal Benchekroun, general manager of AtlantaSanad Assurance.

This partnership will also make it possible to capture new volumes and significantly consolidate the insurer’s position on the market from 2025.

Building on a successful partnership with CIH Bank, AtlantaSanad Assurance is making a new leap forward thanks to this contract, thus strengthening its performance and market share.

For its part, Crédit du Maroc sees this as an opportunity to expand its service offering, to get closer to its customers and to achieve its growth objectives.

«We are delighted with this partnership which will boost our bancassurance activity. With AtlantaSanad, we offer our customers a complete and competitive range of products, fluid and digitalized journeys, as well as a quality of service aligned with the best market standards.“, declared Ali Benkirane, chairman of the board of directors of Crédit du Maroc, quoted by Finances News Hebdo.

This partnership, in force since January 2025, guarantees continuity of previous commitments to Crédit du Maroc customers: guarantees and insurance premiums remain unchanged, while ensuring continuity of existing coverage.