The Ministry of Higher Education, Research and Innovation (MESRI) of Senegal is reinventing its communication strategy.
During a workshop held on January 21, 2025 with the communication managers of the Regional Centers for University and Social Work (CROUS), Rectorates and Directorates attached to the MESRI, Minister Dr El Hadji Abdourahmane Diouf underlined the urgency of raise awareness of the achievements of universities and research institutions.
“Universities do great things, but they are very little seen or known,” he said, emphasizing the need for more effective and harmonized communication.
In a message posted on the MESRI Facebook page, Dr. Diouf informs that to raise awareness of the work of universities, MESRI plans to launch #MESRI_COM, a multichannel platform composed of a television (#MESRI_TV), a magazine (# MESRI_Mag) and a digital portal (#MESRI_Digital).
These tools aim to “inform and promote” the actions of the ministry, while combating the misinformation that often affects the sector. “We have enormous potential, we have equipment, we have more than a hundred communicators,” said the minister, calling for collective mobilization to meet this challenge.
-The objective is to create a national communications team (COM’MESRI) responsible for producing multidisciplinary content, ranging from academic successes to social and state achievements.
“Let us harmonize and produce these testimonies of the history of our establishments,” insisted Dr. Abdourahmane Diouf, emphasizing the importance of providing credible and certified public information, intended for students, parents, partners and the educational community.
TE/APA
Senegal
