It's no secret that Ducati is part of the Audi-Volkswagen Group. Also, in this context, the satellite teams of the Italian manufacturer are forced to only associate their image with brands that are part of the group in question. It is in this context that Valentino Rossi's VR46, notably involved in MotoGP, renews its vows with Cupra.
MotoGP: Fabio and Franco ride in Cupra Formentor VZ
A partnership which allows drivers and certain team executives to benefit from vehicles made available by the manufacturer concerned. In this case, Franco Morbidelli, Fabio di Giannantonio and 3 members of Team VR36 now each enjoy the Cupra Formentor VZ.
Alessio Salucci, Team Director Pertamina Enduro VR46 Racing Team
« We are very proud to confirm our collaboration with CUPRA, an international brand very close to our racing mentality. CUPRA is one of the brands that has placed its trust in this MotoGP project from the very beginning, and it is for this reason that I would like to thank Pierantonio and his entire team. The strength of our relationship represents the objectives that CUPRA and the Pertamina Enduro VR46 Racing Team have for this new MotoGP campaign, which will be full of success. We can't wait to ride these new CUPRA Formentor VZs in Italy and Europe, where we will show off the CUPRA brand in all MotoGP races ».
Pierantonio Vianello, Director CUPRA Italy
« We pursue our dreams and our passion, which is why once again this year we are supporting this team of young and talented drivers. They are led by excellent management who have been able to create a project as formidable and exciting as the VR46 Riders Academy, by reaching the highest level of competition with the VR46 Racing Team. We will follow them closely in their challenges and we will support them in their uninterrupted evolution. ».
Gianluca Falcioni, PDG of VR46 Agency
« It is a great honor for us to renew the collaboration with CUPRA and to extend this partnership for two more years. We feel very close to this brand, and they have proven to do a great job both in terms of product and communication, validating the partnership within the team. I would like to thank Pierantonio Vianello for his constant support during these years and we look forward to starting the new season to achieve all the goals together ».
As a reminder, it is next Saturday, January 25, 2025 that Valentino Rossi's team will unveil the livery of its Ducati, which Franco Morbidelli and Fabio di Giannantonio will ride this year in MotoGP. Knowing that the latter will enjoy a machine identical to that delivered to Marc Marquez and Francesco Bagnaia, in the official team.
MotoGP: full dates and presentation times for 2025 liveries – Le Mag Sport Auto
On the track side, after a difficult 2024 season without any victory, VR46 will try to return to success in 2025. In particular, thanks to Fabio di Giannantonio, author of a good year against Marco Bezzecchi, driver ranked third in the general classification of pilots, in 2023. Beyond first place, it is above all after the podium that the satellite formation will have it, since none of the pilots had been in able to climb on the box during the previous exercise.
For these purposes, the fact that “DiGia” enjoys an up-to-date Ducati, that is to say, identical to that of the Team Factory, will be a clear advantage. In theory, he should even be able to play for the final podium. It remains to be seen whether he will have the talent…
-Who is Cupra?
Founded in 2018 as a spin-off brand from SEAT, Cupra has its roots in the Spanish company's Motorsport heritage. This manufacturer positions itself as the symbol of a common passion for high-performance and refined automobiles. By integrating sporty performance with bold design, Cupra aims to captivate an audience looking for authentic automotive emotions.
The Strategic Positioning of Cupra: Between Performance and Elegance
A crossover between sportiness and everyday life
Cupra stands out through a unique positioning: combining sport with everyday use. Each model, from the Cupra Formentor to the Cupra Leon, embodies this duality, offering performance worthy of a racing vehicle while remaining practical for urban use. The brand strives to appeal to young drivers looking for an exhilarating driving experience without sacrificing comfort.
Commitment to Sustainable Mobility
Beyond its performance, Cupra is also committed to a sustainability approach. Aware of current environmental challenges, CUPRA is developing an electrified range. The aim is to meet the growing demand for vehicles with a reduced carbon footprint, while maintaining breathtaking performance. For example, the CUPRA Born combines power and respect for the environment.
Cupra: A Promising Future Driven by Technological Innovation
Cutting-edge Technologies at the Service of Performance
To remain competitive in the automotive market, Cupra relies on cutting-edge technologies. Infotainment systems, advanced driving assistants, and innovations in connectivity are all elements integrated into its models. Cupra doesn't just create cars; it forges a truly connected ecosystem for the modern driver.
A Commitment to Customer Experience
Cupra isn't just about producing high-performance cars. The brand is also committed to providing an extraordinary customer experience. The Cupra showrooms, with their unique design, are designed to immerse customers in the dynamic world of the brand. By focusing on personalized service and technical expertise, Cupra positions itself as a leader in customer experience in the automotive sector.
Cupra has been able to forge a strong identity by combining the best traditions of a sporting heritage with a modern and sustainable vision. With a portfolio of innovative vehicles and an approach focused on the customer experience, Cupra is establishing itself as an essential brand in the automotive market. The future looks bright for this daring manufacturer, in constant quest for performance and excellence.
Article published on 01/21/2025 at 5:05 p.m.
