Maëva Coucke, Miss Nord – Pas de Calais elected Miss France 2018, will testify this Wednesday January 22, 2025 in the program “Dans les yeux d'Olivier” (France 2) on the cyberharassment and cybersexism of which she is a victim, particularly on social networks. Even if she fears a new wave of hatred, the content creator specializing in beauty and automobiles wants to talk about this scourge to generate awareness.
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“This goes too far. Those behind Facebook, Instagram, TikTok or X must understand that cyberharassment is a scourge and that it is up to them to act.” Freeing speech, generating awareness, such is the objective of Maëva Coucke, Miss France 2018. She testifies this Wednesday January 22, 2025 in the show In Olivier's eyeson France 2. And too bad if for that she has to suffer a new wave of hatred. For the influencer, the subject is too important to keep silent.
“Cyberharassment happens from morning to night, 24 hours a day. It never stops.“It is with these strong words that the next issue of In Olivier's eyes. They are spoken by Alexandra Joris Bouvier, whose daughter Juliette committed suicide at the age of 15. The show shows that cyberharassment particularly affects young women, whose photos on the Internet are much more commented on and denigrated than those of boys.
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“In the eyes of Olivier” devotes its new issue to cyberharassment, with in particular a very strong testimony from the northerner Maëva Coucke, Miss France 2018, victim since her election of insults about her physique. To be seen on France 3 and france.tv Wednesday January 22, 2025 at 10:45 p.m.
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©France 2
In this virtual relentlessness, no one is spared, not even the misses. Ève Gilles (Miss France 2024), criticized for her short hair, Angélique Angarni-Filopon (Miss France 2025), criticized for her age… Maëva Coucke (Miss France 2018) has to deal with attacks on her weight.
“Skeleton“, “breadboard“, “joystick“, “error of nature“, the northerner receives insults every day concerning her physique, but also photos and videos of a sexual nature. Interviewed by Olivier Delacroix, she recounts the suffering she has endured for years.
Being called a whore or a slut, I wasn't asking for that much, I just wanted to be Miss France. It was the dream of my life.
Maëva Couckemiss France 2018
At the age of 23, the Boulonnaise was elected Miss France 2018, following her election as Miss Nord – Pas de Calais. “It was the dream of my life. I knew that in that moment my life was going to change. And finally, I felt a wave of hatred. Being called a whore or a slut, I wasn't asking for that much, I just wanted to be Miss France.”
Since she was elected Miss France 2018, Maëva Coucke has suffered waves of harassment on social networks. She testifies this Wednesday January 22, 2025 in the program “Dans les yeux d’Olivier”.
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© FTV
The evening of her election, once back at the hotel, it was around 5 a.m. that she discovered the numerous criticisms linked to her physique and body shape. “Especially at my weight. I found critics that I had known when I was in college. Except that here, they were adults. I never even noticed that people were so mean and so virulent.”
On Twitter, an Internet user will even create a pot to finance a fast food restaurant for the young miss. “Tell someone : «You are anorexic “, it's as hurtful as saying: “You are obese “. A woman's body is judged much more than a man's.”
I was disarmed, attacked from all sides for something I didn't even do.
Maëva Couckemiss France 2018
The worst cyberharassment campaign she had to face was when she made her relationship with François Bonifaci official on Instagram, an influencer with whom she would share two years of her life. She was then accused of breaking up a couple.
“Slut, whore, whore, I've had it all. I was disarmed, attacked from all sides for something I didn't even do.“
“It was not Miss France who was targeted, but me as a woman. My principles, my values. I have always tried to be a good person. That someone came to dirty me, it distraught me.” If Maëva Coucke testifies today, it is to free speech and generate awareness.
She regrets having sometimes listened and believed what people wrote to her. “You shouldn't get carried away by all this because I could have cried about it every day“The young woman is formal : “Just because you're a public figure doesn't mean you have to accept criticism of all kinds..”
Not to mention cyberflashing, receiving unsolicited photos and videos of a sexual nature. “It's more and more violent. The more the years go by, the more people are connected.” The content creator, specialized “in beauty and automobiles“, now calls on a digital communications agency to manage the distribution schedule for its posts and stories intended for its 400 000 followers.
His agent, Faustine, is hopeful that things will improve, particularly thanks to numerous prevention and awareness campaigns. It also highlights the creation in January 2023 of the Union of influential professions and content creators, the UMICC.
Maëva Coucke's testimony, as well as those of other women victims of cyberharassment and cybersexism, will be broadcast on Wednesday January 22, 2025 at 10:45 p.m. on France 2 and france.tv.
