The biggest event of the high-Alpine winter is launched. Since this Friday, January 17, the sixth edition of the Outdoormix winter festival has been in full swing in Vars. The event perfectly illustrates the station's strategy of mixing festive atmosphere and sporting and spectacular performances to attract an audience which is rarer between school holidays. A strategy far from being unique in the areas of the Southern Alps.
Outdoormix, headliner of non-holiday events
“We mutually chose Vars in 2018,” recalls Alexandre Besseau, one of the founders of the event. The Outdoormix brand was starting to make noise in the summer and the winter possibilities presented themselves to us. » They are found in the freestyle DNA of the station. And seven years later, the idyll still lasts. “Other stations called us…
