In support of the dynamic evolution of the tourism sector, Valeria Hotels & Resorts stands out for its incessant quest for excellence and an avant-garde vision which reinvent the standards of hospitality in Morocco, as we previously mentioned. elsewhere (https://premiumtravelnews.com/2025/01/06/valeria-hr-une-vision-dexcellence-pour-2025/). The press release below precisely illustrates the strategic pillars of a brand resolutely focused on the future: technological innovation, personalization of customer experiences, eco-responsibility and immersion in authentic destinations.
The exceptional performances in 2024 demonstrate strong leadership and an ability to retain the loyalty of a demanding clientele, while anticipating the expectations of modern travelers. With satisfaction rates reaching unprecedented heights, Valeria is laying the foundations for a year 2025 rich in innovations, combining luxury, sustainability and well-being. This visionary positioning, supported by a strategy of ecotourism and integration of cutting-edge technologies, places Valeria at the heart of the contemporary aspirations of the traveler, in search of authenticity and tailor-made.
Thus, Valeria Hotels & Resorts orchestrates an immersive and engaging experience, where every detail reflects the brand’s deep commitment to its guests and the environment. This press release, developed by Oussama SBAI-AZAMI, Marketing Director Investour Holding, embodies the ambition of a leading player, ready to write the new pages of tourism excellence in Morocco and beyond.
Communicated as is…
« Valeria Hotels&Resorts: Innovation and excellence at the heart of your stay in 2025
The Valeria Hotels&Resorts brand continues to establish itself as the undisputed leader in the tourism and leisure industry in Morocco, thanks to an ambitious vision, a strategy centered on innovation and an uncompromising commitment to customer satisfaction. With three prestigious establishments Valeria Madina et Valeria Dar Atlas in Marrakech, as well as Valeria Les Jardins d’Agadir in Agadir, the brand embodies a model of hospitality combining luxury, high-quality service and respect for ecological values.
Exceptional results in 2024: Unrivaled customer satisfaction
At the end of 2024, a satisfaction barometer conducted among a panel of travelers revealed spectacular results. Recommendation rate NPS of 100 %with the unanimous intention to relive the same customer experience, while expressing the desire to return in the next six months, testify to the excellence of the experience offered by the Valeria label. The overall satisfaction rate higher than 95 % reflects not only the quality of the services offered but also the trust and commitment we have with our guests. These results underline the constant fervor of Valeria clubs to offer a unique experience, meeting the expectations of each traveler.
A personalized and innovative customer experience
The customer experience has been at the heart of Valeria’s strategy since its creation. Our three clubs have created a real signature by offering high-end services, particular attention to detail and personalization of services that make all the difference. The ongoing training of our staff guarantees not only a warm and professional welcome but also an ability to understand and anticipate the specific needs of each client.
In 2025, Valeria is going even further by integrating cutting-edge technologies to offer an even more fluid and immersive experience. Thanks to innovative tools, our guests can live a typically adapted and proactive “consumer-actor” experience, where every desire is anticipated, and every expectation fulfilled.
The introduction of smart and intelligent devices in our establishments will allow each stay to be further personalized, with innovative solutions to adjust the experience according to each person’s individual preferences. Thus, each moment spent in our clubs becomes a sensory adventure where the attention paid to every detail guarantees total satisfaction.
An unwavering commitment to eco-responsibility
The circular economy is an essential pillar of the Valeria brand vision. We have implemented concrete initiatives to reduce our ecological footprint and offer our guests an environmentally friendly stay. Our establishments Valeria Dar Atlas, Valeria Madinaet Valeria Les Jardins d’Agadir have obtained the prestigious certification Travelife Goldrecognition of our efforts to preserve nature while offering a premium service. This includes optimized management of water and energy resources, a waste reduction policy, as well as sustainable food and logistics choices.
Every detail of our facilities is designed to respect the environment, without compromising on the quality of the experience. We are also committed to raising awareness in our communities of these sustainable practices and inviting them to actively participate in this process, in order to preserve the local ecosystem together.
-Authentic and refined destinations: An invitation to travel
Each Valeria club offers a unique and unforgettable experience, adapted to the needs of travelers looking for escape, luxury and well-being.
Valeria Madina : Located in Marrakech, this club embodies the perfect balance between modern comfort and local traditions. Its varied offer of activities, its friendly atmosphere and its culinary excellence make it an ideal destination for families, couples or groups of friends, looking for relaxation and adventure.
Valeria Dar Atlas : Nestled in the heart of the Palmeraie of Marrakech, this establishment is distinguished by its lush gardens, its intimate atmosphere and its impeccable service. A true haven of peace where travelers can enjoy luxury and serenity in an enchanting setting.
Valeria the Gardens of Agadir : Located between sea and mountains, this establishment perfectly combines relaxation and adventure. The exceptional natural setting, combined with a range of tailor-made activities and high-end services, makes it the dream destination for lovers of sport, relaxation or responsible tourism.
2025: A year marked by innovation and complete well-being
The year 2025 promises to be a new opening in the saga of Valeria clubs, with the launch of new services intended to transform each stay into an even more enriching and tailor-made experience. The provision of well-being represents a central pillar of our vision, with cutting-edge infrastructures dedicated to relaxation and health, such as ultra-modern spas, personalized treatments and relaxation spaces designed to meet all the needs of resourcing.
We will also expand our culinary offering with even more varied gastronomic concepts, incorporating local and seasonal products, while responding to the most diverse dietary preferences. Guests will be able to enjoy an exceptional culinary experience, combining tradition and innovation.
The future: A resolutely ambitious and sustainable vision
In 2025, Valeria Clubs are continuing their digital transformation, integrating innovative solutions to further improve the management of stays and offer services that are ever more adapted to customer expectations. Our ambition is to continue to offer authentic and memorable experiences, in establishments combining comfort, luxury and respect for the environment.
We are determined to face future challenges, to innovate and constantly evolve our offer, to remain at the forefront of the industry and continue to offer our visitors an exceptional service, where every detail is thought of to guarantee a unique experience.
Book now and immerse yourself in the Valeria universe
Don’t miss the opportunity to discover one of our three exceptional establishments. Whether you are looking for relaxation, adventure or authenticity, Valeria clubs offer you a tailor-made experience, combining luxury, innovation and respect for the environment.
For more information or to book your next stay, visit our sites:
https://clubdaratlas.com/mercure-lodge/detail
https://clubmadina.com/mercure-lodge/detail
https://lesjardinsagadirclub.com/mercure-lodge/detail
Our team is available to respond to all your requests and book your stay:
+212 5 29 800 500 ».
