Published on 12/01/2025 22:37
Reading time: 1min – video: 2min
Social networks: a political and economic power
Social networks: a political and economic power
(France 2)
Social networks are a real political and propaganda power. What about their economic power? Journalist Axel de Tarlé says more on the 20 Heures set.
Social networks generate more than $200 billion in advertising revenue. “Three players alone capture 60% of global advertising revenue: Google, Meta, Amazon”summarizes journalist Axel de Tarlé. “Meta, the parent company of Facebook, has more than 3.3 billion active users and knows all of their purchasing habits. advertising or promoting ideas, which is what Elon Musk is accused of”he continues.
Can the European Union put the brakes on? “We find it very difficult to act. Firstly because the algorithms that make these social networks work are real black boxes”explains Axel de Tarlé. Moreover, “the Americans are playing on our divisions: all these Gafa are settling in Ireland because it allows them to pay less taxes everywhere in Europe”. According to the columnist, compared to the United States, the European Union, which is not a unified market, “is missing out on key technologies of the 21st century” like artificial intelligence.
Watch the full article in the video above
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