Speaking at the meeting, in Marrakech, of the executive committee of the Regional Tourism Council (CRT), in the presence of Achraf Fayda, director general of the Moroccan National Tourism Office (ONMT), Bentahar specified that more than 12 million overnight stays have been recorded in the region, demonstrating the strong attractiveness of the destination.
The average occupancy rate exceeded 72%, confirming the positive dynamics of the sector, added Bentahar, quoted in a CRT press release, noting that these “exceptional” performances reflect the joint efforts of public and private actors for the promotion of Marrakech. as a destination of choice globally.
In this regard, he stressed that the Ocher City must capitalize on this strategic momentum to continue to accelerate its competitiveness while being part of a logic of sustainable development.
Read also: Tourism: Morocco welcomed 17.4 million visitors in 2024, new arrivals record
«These results are a source of collective pride, but above all they should encourage us to strengthen our efforts to position Marrakech as an essential and sustainable destination, like the great world tourist capitals.“, he said.
For her part, Fayda insisted on the importance of an inclusive territorial approach, taking into account the potential abounding in the different provinces of the Marrakech-Safi region.
In this context, he reaffirmed the ONMT’s commitment to supporting Marrakech in this dynamic of market diversification, stressing that this strategy is essential to consolidate the achievements and maintain the pace of growth.
Par Le360 (with MAP)
01/11/2025 at 8:50 p.m.
