No barriers, no street closures… did the organizers expect such enthusiasm from the first evening?
From 10 a.m., Clara, who drove 10 hours from Biarritz to come see her idol, was firmly on her two feet, determined to be the first to enter the pop-up store of the fashion influencer, Léna Situations. As the day went on, a long line formed around the building.
“We waited all afternoon”
But, shortly before 6 p.m., the latest arrivals quickly understood that they would have no chance of accessing their star's store. To hell with discipline, we had to work together and inevitably there were some disappointed people “ we waited all afternoon not to see her.”
“Five hours of waiting to see Léna for two seconds in the street”
At 6 p.m., the organization had to raise its voice for the opening. The crowd gathered in front of the entrance to the Le Passage restaurant was in a hurry to get in. “If there is a crowd movement I close everything!” We are not pushing,” said the organizers.
On TikTok, some disappointed people are getting annoyed: “Five hours in line, everyone doubles, you saw Léna for two seconds in the street and security is blocking access right in front of you”, “ Never again, I swear, 6 hours of waiting before returning, people were crazy ill-mannered, overtaking everyone and Léna appeared twice”, “I waited 4 hours and I didn't get through the doors because people were shamelessly passing by”, “The guy who came to tell us to get out after 3.5 hours in line is he trying to kill me? »
To keep people waiting, the star's teams tried to offer musical entertainment and a distribution of chocolate in the queue.
“To live the experience, we enter 30 by 30”
Another difficulty is the concept which invites you to “take your time”. Arriving in the store, subscribers begin their shopping. But once they have robbed the store, they are invited to go upstairs to drink coffee and write a letter to themselves. A process of introspection which takes a little time and some are very inspired…
So we enter the pop-up Hotel Mahfouf 30 by 30 and outside, the others are complaining “ It was unbearable, no one came in or out, it was annoying, we could all have passed if there had been a limited time to be there”, “I really regret not having entered because of the people who didn’t want to come out of the pop-up.”
So it was a first… but good news, the store is open until Sunday evening which gives time to make the necessary adjustments. Be ready in any case, there will be people there. Those who managed to return seem very happy with the decoration, their purchases and their experience.
