To attract PSG, the Agglo de Saint-Quentin-en- takes out the checkbook and launches an advertising campaign

To attract PSG, the Agglo de Saint-Quentin-en- takes out the checkbook and launches an advertising campaign
To attract PSG, the Agglo de Saint-Quentin-en-Yvelines takes out the checkbook and launches an advertising campaign

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Alexandre Marque

Published on

Dec 19 2024 at 5:16 p.m.

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The communication stunt did not go unnoticed. Monday December 16, 2024, on page 11 of The Teamreaders of the sports daily were able to read a full advertising page with a footballer kicking a ball above a stadium.

Above, written in large letters, “SQY has no limit” (“Saint-Quentin-en- has no limit” in French) and below, in smaller, “What better place than Saint-Quentin- en-Yvelines to accommodate the future PSG stadium? “.

“See what people think”

With this national advertising campaign, the agglomeration of Saint-Quentin-en-Yvelines wanted “ show that we are motivated to accommodate the future PSG stadium,” explains Jean-Michel Fourgous (LR), its president. “It’s also an opportunity to see what people think about it,” adds the elected representative from Saint-Quentin.

For almost a year, a 50 hectare plot of land located to the north of the leisure island of Saint-Quentin-en-Yvelines, in the town of Montigny-le-Bretonneux, has been among the various locations considered for building the future 60,000-seat enclosure of the capital club if he were to leave the Parc des Princes.

“Saint-Quentin-en-Yvelines is still in the race. And we know that we are not in a bad position. »

Jean-Michel Fourgous (LR), president of the agglomeration of Saint-Quentin-en-Yvelines
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With this full-page advertisement in the daily newspaper “L’Équipe”, the Agglomeration of Saint-Quentin-en-Yvelines reiterates its desire to welcome the best French club. ©Agglomeration of Saint-Quentin-en-Yvelines

An “unwelcome” ad for the left

“There are several files under study and Anne Hidalgo (mayor of ) has just announced that she is not running again, which reshuffles the cards,” cautiously recalled Lorrain Merckaert (DVD), the mayor of Montigny-le-Bretonneux, in municipal council, Monday December 16. For now, we are in the blur. This is not on the agenda. We remain open to dialogue with PSG. »

On the side of the left-wing municipal opposition in Montigny-le-Bretonneux, we say we are “shocked that the agglomeration can place an advertising page in a newspaper like The Team», Indicates Claire Lavenant, opposition municipal councilor from the Aimes group. ” It is unwelcome in the current context budgetary rigor. »

A response hoped for in 2025

Saint-Quentin-en-Yvelines hopes to obtain a response from PSG during the year 2025. “It is not us who control thetimingconcedes the president of the agglomeration. They are the decision-makers. »

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