Rachid Maboudi
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2:43 p.m. – December 14, 2024
Morocco is set to dethrone Egypt to become the most visited destination on the African continent, recording record numbers in 2024. As of the end of November, the kingdom had already welcomed nearly 16 million tourists, an increase of 20%. compared to the same period in 2023. Moroccan authorities are targeting a total of 17.5 million visitors in 2025, thus consolidating the central role of the tourism sector in the national economy, where it represents approximately 7% of GDP.
Marrakech, spearhead of Moroccan attractiveness
The city of Marrakech remains the flagship destination for foreign visitors and Moroccan expatriates. Its popularity is based in particular on excellent air connectivity, with a strong network of low-cost direct flights, particularly from France. The latter remains the main tourist market for Morocco, followed by the United Kingdom.
The strength of Moroccan tourism can be explained by a proactive policy of promoting the country’s different destinations, combined with geopolitical factors which push certain travelers to favor Morocco over other regions. Furthermore, recent agreements with France, worth ten billion euros, targeting the energy and infrastructure sectors, reinforce the country’s attractiveness.
With its 34 weekly direct flights between France and Marrakech, Morocco illustrates its strategic positioning as an essential gateway for tourism in Africa. This tourism surge marks a turning point in the region, making the kingdom a leader in the sector on a continental scale.
Morocco
