The 5th edition of New Luxury Awards will be held in Paris on November 20 at 6 p.m. at the Alcazar. Organized by theInternational Perfume Foundation (IPF)this prestigious event highlights the creators and emerging talents of natural perfumery. A true celebration of innovation and sustainability, it redefines luxury standards by promoting authenticity, transparency and respect for the environment.
The New Code of Luxury at the heart of the event
The New Luxury Awards are part of a pioneering approach supported by the New Code of Luxurya set of strict standards that advocate:
- Sustainability and respect for the environment
- Transparency of processes and ingredients
- Authenticity in creation
This vision commits the industry to evolving towards responsible perfumery that respects natural resources, human values, and ecosystems.
A trophy signed Pascal Morabito
The trophy, designed especially for the occasion by the renowned designer Pascal Morabitosymbolizes the union between innovation and tradition. Inspired by its iconic bottle Black Goldhe integrated the IPF logo to create a unique work.
A prestigious jury
International experts, certified perfumers and influential industry figures make up the jury. Their mission: to distinguish the most innovative creations that respect the standards of the New Luxury Code.
A competition open to all players in natural perfumery
The New Luxury Awards welcome a diversity of participants, such as:
- Perfume, cosmetics and candle brands
- Scented environments (hotels, spas, shops, museums)
- Young graduates and independent perfumers
Creations must meet strict requirements, including the exclusive use of ingredients 100% natural and biodynamicwhile respecting ethical and sustainable standards at every stage of production, from the source of raw materials to packaging.
About the International Perfume Foundation
Created in 1995 by Creezy Courtoyl’IPF is committed to preserving the heritage of natural perfumery. Through its education, certification and promotion actions, the organization contributes to building a more sustainable future for the industry. This raises awareness among stakeholders of the importance of practices that respect the planet and communities.
An event that redefines luxury
The New Luxury Awards are not just a competition. They embody a new vision of luxury, where creativity and ethics combine to transform the perfume industry.
Pour plus d’informations, rendez-vous sur www.perfumefoundation.org
