Maroc Fruit Board recently held its 6th annual international conference under the theme of “Green Logistics: Sustainable Pathways to Decarbonization” at the Sofitel Royal Bay Agadir Hotel. The event brought together a host of key figures and specialists from the logistics sector to discuss the challenges and opportunities related to reducing carbon emissions.
The conference was honored by the presence of Mr. Wali of the Souss Massa Region, Mr. President of the Souss Massa Region, Mr. President of the Souss Massa Chamber of Agriculture, as well as representatives of local authorities. A large community of logistics professionals, both Moroccan and international, also participated in this landmark event.
In his opening speech, the President of Maroc Fruit Board stressed the urgency of engaging in sustainable practices to address global climate and environmental challenges. He highlighted decarbonization not only as an ecological necessity, but also as a lever of competitiveness for Moroccan products intended for export. He welcomed the initiatives taken by Maroc Fruit Board to promote green logistics, and encouraged exploring new avenues to achieve this goal.
The conference’s discussions and panels highlighted the strategies adopted by various industry stakeholders to reduce carbon emissions throughout the supply chain. Participants, including global logistics leaders, shipping companies, road hauliers, decarbonization experts, and players from the fruit and vegetable sector, shared their perspectives and presented innovative technological and operational solutions to achieve ambitious decarbonization goals.
“Decarbonizing logistics is a major challenge that requires a collaborative and innovative approach. We are delighted to see that all participants share this vision and are actively working to implement sustainable solutions,” said Mr. Ahmed Benhaddou, Managing Director of Maroc Fruit Board and FreshTrack. He also highlighted the importance of innovation and emerging technologies to optimize logistics flows and promote sustainable practices.
The conference highlighted the competitive advantages that Morocco could develop in major international markets through greener logistics. In particular, the importance of green maritime initiatives linking Morocco to Europe, including the UK market, was discussed. These initiatives demonstrate the significant progress in the field of sustainable maritime transport and illustrate the need for effective collaboration between logistics stakeholders to succeed in the decarbonization strategy.
This event marks a significant milestone in the efforts of Maroc Fruit Board and its partners to promote environmentally friendly logistics. It positions Morocco as a key player in the ecological transformation of the global logistics sector, showing a promising path for the future of green logistics.
