PSG opens a pop-up store on the 1st floor of the Eiffel Tower

PSG opens a pop-up store on the 1st floor of the Eiffel Tower
PSG opens a pop-up store on the 1st floor of the Eiffel Tower

The many visitors to the Iron Lady will be able, in addition to climbing an iconic monument of Paris and admiring the capital at 360°, to leave with the away jersey for the 2024-2025 season or another product from the associated collection.

This new tunic, with an Eiffel Tower drawn on it very similar to that of the 1990-1991 and 1991-1992 seasons, will be on sale from Wednesday in the 14 boutiques that the French champion has across the planet, from New York to Tokyo, via Seoul and Paris of course.

With Daniel Bravo and Amara Simba

For this launch, the club had invited two of its former players: Daniel Bravo, who comments for beIN Sports France on Euro matches in Germany and Amara Simba. Several club leaders, including Victoriano Melero, the general secretary of PSG or Fabien Allègre, the director of the PSG brand.

“In this exceptional Olympic year for the city, PSG is a bit of its sports ambassador with the football, handball and judo sections. We wanted to strengthen this feeling of belonging to the city that is dear to us and we have a history with the Iron Lady.” The club celebrated Neymar’s arrival in 2017 by lighting it up in green and yellow, the colours of Brazil.

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