During the Olympics, Paris will of course be the world capital of sport, but it will also remain the capital of fashion. After revealing the outfits of the French delegation for the ceremony, the medals, the trunks and the torches, the LVMH group has just announced that it will also be responsible for dressing the 515 volunteers who will present the medals. And if you are neither a member of a sports association nor a member of a club, you might as well say that you have little chance of being able to wear this luxury outfit.
The unisex outfit revealed today aims to pay tribute to the 1924 Paris Games while playing the modern sportswear card. The complete outfit consists of a white polo shirt, loose brown pants with a big white stripe and a newsboy cap thatEmily in Paris would not deny. Volunteers who wear the outfit will be able to keep it after the Olympics. The trays for transporting the medals were also unveiled on Tuesday and will be produced by Louis Vuitton.
“These outfits and these platforms embody the same ambition since the beginning of our partnership with Paris 2024: to bring all our know-how and the best of our creativity at every moment to be the craftsman of all victories. Through this contribution to the victory ceremony, we are highlighting the work of our artisans and associations with which we work to support the athletes in a moment of posterity that will be one of the most beautiful moments of their career and a memory for life,” rejoiced Antoine Arnault, Head of “Image and Environment” at LVMH.
Made in France in the spotlight
The French luxury group, a premium partner of the Paris Olympics, focused on French manufacturing and recycled materials to promote these new outfits. The polo shirt and the gavroche are made of jersey made from recycled or organic materials from workshop scraps of the LVMH group houses, revalued by the French start-up Weturn. With the exception of the gavroche produced in Italy, all the elements of the outfit and the tray are made in France.
Asked about current events at a press conference on Tuesday, Antoine Arnault explained, “Yes, we are following the evolution of the country’s political landscape, but regarding the Olympic Games, nothing will take away our enthusiasm.”
According to him, “The very essence of the Games is to be a truce event, a universal event that brings people and countries together. I believe that there will be a form of truce on the political level,” he continued, indicating that he was “very largely detaching himself” from “the political climate in France” and assuring that LVMH had not set up a “crisis unit.” “I am convinced that it will be a great success and I am certain that our nation will live up to our appointment with History,” he added.
