the essential
The figures for the television broadcast of the match between Kylian Mbappé and his teammates were revealed on Tuesday July 2, the day after the Tricolores qualified for the quarter-finals against the Red Devils (1-0).
Some 11 million viewers watched France’s narrow victory over Belgium (1-0) in the round of 16 of Euro 2024 football on Monday July 1 on TF1, according to figures from Médiamétrie published on Tuesday.
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This audience of exactly 10.99 million viewers is significantly higher than that of the previous match of the Blues, broadcast at the same time of 6 p.m., on June 25 against Poland in the first round (9.3 million viewers, 1-1).
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Previously, the first two matches of the French team, against Austria on June 17 (1-0) and then the Netherlands on the 21st (0-0), had respectively attracted 11.2 and 10.2 million viewers. They were scheduled at 9 p.m., a more favorable time. The match against Austria had been the best audience on French television since the beginning of the year. France-Belgium achieved an audience share of 56.5%, which means that more than half of the viewers watching TV at that time were watching it.
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France will face Portugal in the quarter-finals on Friday at 9:00 p.m. So far, the Blues’ matches at this Euro, broadcast by TF1 or M6, seem to have lower audiences than those of the previous edition in 2021, even if the figures cannot be strictly compared because Médiamétrie has changed its measurement system in the meantime. This difference is largely attributed to the high political news, with the early legislative elections, which may have reduced the media exposure of the Euro.
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In 2021, France’s elimination in the round of 16 against Switzerland on penalties was watched by more than 16.3 million viewers. Les Bleus’ first three matches at Euro 2021, against Germany, Hungary and Portugal, attracted 15.1 million, 12.3 million and 15.6 million viewers respectively.
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