Thursday, November 21, 2024 at 2:16 p.m.
Casablanca – The organization of major events in Morocco constitutes an essential lever to strengthen the attractiveness of the country, whose regional and international influence continues to grow, participants in a panel organized on Wednesday in Casablanca, in the part of the 5th edition of Africa Place Marketing (APM).
Speakers highlighted the strategic impact of major events such as the 2025 African Cup of Nations (CAN), the Women’s Football World Cup, and the 2030 World Cup, which will strengthen visibility and awareness of Morocco on the world stage.
According to the participants in this panel, focused on the theme “Major events, catalysts of territorial attractiveness”, Moroccan tourism has already benefited from a strong dynamic thanks to the organization of major international meetings, affirming that these Upcoming events, driven by football fervor, will provide increased visibility and help promote the image of a modern and attractive Morocco.
In addition to their role as an international showcase, these major events will have direct socio-economic benefits for the territories and populations, they indicated, also noting their inclusive and lasting impact, which is part of a long-term development approach.
In this wake, the director of the economic impulse and territorial offer pole at the Casablanca-Settat Regional Investment Center, Fatima Zahra Mokhtari, underlined, in a statement to MAP, that the region is at the center of an exceptional dynamic in preparation for these major meetings.
Among the flagship projects, she specified, the region will benefit from the construction of the Hassan II stadium, which will become one of the largest sports infrastructures in the world, as well as mobility, sustainable development and development projects. environmental.
Ms. Mokhtari also highlighted the mobilization of public and private actors, as well as the associative fabric, to ensure the success of all the major projects launched thanks to the enlightened vision of His Majesty King Mohammed VI.
Ali Boujena, branding expert, argued that these events will leave an indelible mark not only for Moroccans but also for foreign visitors.
According to him, they will make it possible to modernize the infrastructure, both for hosting events and to improve the quality of life of citizens.
Organized by Casablanca Events and Animation, Africa Place Marketing, which opened on Wednesday in Casablanca, stands out for its inclusive and sustainable approach, focused on the strategic role of major events in the transformation of territories.
This edition also includes certified Master Classes in territorial marketing, as well as the third edition of the African Tourism Forum in Casablanca, organized in partnership with the Regional Tourism Council. Under the theme “Major events: catalysts for sustainable tourism development in African destinations”, this forum explores the opportunities offered by major sporting and cultural events for the sustainable development of African destinations.
