Driven by the high directives of His Majesty King Mohammed VI, Morocco continues to maintain the dynamic of strategic reforms to strengthen its role as a center of attraction for foreign investments. These reforms encourage an inclusive and innovative approach focused on sustainable growth and job creation.
The board of directors of the Moroccan Investment and Export Development Authority (AMDIE) was held on November 19, 2024, under the chairmanship of Karim Zidane, Minister Delegate to the Head of Government, in charge of Investment, of Convergence and Evaluation of Public Policies. This session made it possible to present the achievements of AMDIE in the first half of 2024, to validate the 2025 action plan and to approve the forecast budget for the coming year.
Indeed, Morocco has recorded a notable increase in private investments thanks to the New Investment Charter. These investments recorded an increase of 25 billion dirhams in the first half of 2024, with the approval of 64 projects by the National Investment Commission, aiming to create nearly 12,900 direct jobs. These achievements therefore strengthen Morocco’s attractiveness in strategic sectors such as automobiles, renewable energies, tourism, aeronautics and the pharmaceutical industry, demonstrating the active role of AMDIE in steering this dynamic.
According to AMDIE, the promotion of investments and exports was marked by more than 60 targeted initiatives at the national and international level. These actions mobilized investors and contractors, generating more than 1,300 business meetings and stimulating strategic partnerships for the national economy. In addition, AMDIE organized more than 70 visits by international delegations, highlighting Morocco’s competitive assets in terms of infrastructure and human capital. Several sectors attract the interest of investors such as automobiles, energy, mining and textiles. The automotive sector is the one that generates the greatest number of visits by international delegations.
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At the same time, in the area of exports, AMDIE’s strategy targets 14 priority markets, notably the United States, France, Germany and Italy. “The three-year Export Morocco Now program (2024-2026), launched in April 2024, aims to support 337 exporting companies to generate additional export turnover of nearly 30 billion dirhams and create nearly 20,000 jobs by 2026″, according to an information note from AMDIE.
The authority has organized several meetings and webinars in host countries for Moroccans of the World, such as the United States, France and Saudi Arabia. In accordance with the High Royal Guidelines, the network of this community contributes to the creation of new economic opportunities and the strengthening of the integration of this community into the economic dynamics of Morocco.
However, AMDIE remains committed to the implementation of its 2024-2026 roadmap, focused on four priorities: support for national and foreign investors by offering particular attention to Moroccans around the world, support for national exporters, participation in the development of fairs and exhibitions, as well as the expansion of economic activity zones.
At the end of this council, the 2023 activity report, the results for the first half of 2024, as well as the 2025 action plan were approved, thus illustrating AMDIE’s resolute commitment to promoting and developing investments and exports of the Kingdom with a view to promoting sustainable economic growth.
