Tamara Ralph unveils her new “fashion house” in Paris

Tamara Ralph has unveiled her new couture “house”, (in French in the original text, editor's note) a Haussmannian top floor located in the most chic haute couture district in Paris.

Located at 1, rue François-1er, in the prestigious 8th arrondissement of Paris, the house extends over nearly 220 square meters, offering an impressive view of the city, the Seine and the Eiffel Tower.

This new location will be the official showroom, in the heart of Paris, of the house of the Australian-born designer. Its opening marks an important milestone for designer Tamara Ralph and her eponymous brand, of which she is both founder and creative director. The Parisian house is the first permanent space for clients and media outside the brand's London atelier.

Last year, Tamara Ralph unveiled her first fall-winter 2023/24 collection under her own name during Haute Couture Week in Paris.

This new space, inaugurated last Friday, is designed to allow Tamara Ralph to meet the needs of its customers, by offering them a sanctuary where they can immerse themselves in the world of the label.

“Opening a house in Paris as part of my new journey with my eponymous brand has been part of my strategy for a long time, as well as my dream. Not only is Paris a city that I love deeply, both personally and professionally , but it is also the very heart of couture,” explained Tamara Ralph.

This new bright space was entirely designed by the stylist, combining elegant architecture with a Parisian touch. Quirky elements such as ornate moldings and a refined fireplace are softened by a neutral color palette in keeping with the brand identity.

“In many ways, it is here in Paris that it really began, and I am thrilled to unveil my first flagship home in this incredible city, which has inspired and sustained my career for so many years,” said concluded Tamara Ralph, who first showed in London and Paris in the 1980s under the Ralph & Russo brand, discontinued half a decade ago.

The house will operate exclusively by appointment, while providing a privileged space for the expansion of its product categories and collaborations.