ISoon it will no longer be necessary to call it France Bleu Nord, but rather “here”. “ici Nord” will very soon be the new brand of your local media. Regulars can rest assured, the program does not change. “It’s just the packaging that changes”reassures Bertrand Lefebvre, the director of France Bleu Nord, smiling.
360° media
A new shift linked to the evolution of public broadcasting which leads to mergers between France Bleu and the France 3 channel in order to become a single brand. A new 360° offering so that listeners and readers have local information at their fingertips. “With “ici Nord”, the public will have access to global local media, including radio, but also television and digital offerings, particularly via the application. »
A transformation also with new features, such as a collection of “Partir” tourist podcasts in which hosts and journalists from the 44 local radio stations in the France Bleu network will share their good tips, their favorites, but also unusual and unique experiences to live in their region. A sound journey to discover in spring 2025!
A logical connection
This collaboration with France 3 is not that new. Programs already appreciated by listeners can already be listened to on both media, including the program “It’s good here! », broadcast on Sundays from 3 p.m. to 3:30 p.m., where an outside personality discovers the attractions and regional pride around Clarence Fabri and his columnists. Also mentioned are the filmed morning shows, “ici Matin”, between 6 a.m. and 9 a.m., with Pascale Thiebold, Thomas Schonheere and Pascal Toth. There we find a summary of “news from the street corner at the end of the world”but also practical information such as leisure activities, weather and road traffic. It is therefore a logical continuity which will become more established from 2025.
By “here” proximity
And, by the way, why did you choose this name here? “It’s the word that most embodies proximity,” explains Bertrand Lefebvre. Because France Bleu Nord is above all a radio station close to its listeners, “people from the North”with several events not to be missed: the Ch'ti who wins, the big agenda, 16/19 or even the broadcasts of the RC Lens and Losc matches. And always with a good dose of good humor!
“This is our promise: local news, Music and good humor. Local news is really our main promise. Music because we are also a musical content radio station. And good humor because we try to erase the anxiety-provoking aspect of daily life and current events with parts of the air which are light, for example with the arrival of a comedian, with the horoscope in Ch 'ti… » We can also cite the program “À vous service” which addresses subjects of daily life and which responds to practical life issues, meetings around cooking, around the cinema with “Séries d'ici” and , above all, “Par ici les bons tips” which deals with good tips. “It’s a promise that we developed a lot this year. We really try to be a solutions radio station. »
