Sixth. On the world creativity podium, France is in sixth position. It lost two places compared to the previous two years. With 169 shortlisted works (out of 1,267 registrations), ahead of us on the podium we find Germany, Canada, Brazil, the United Kingdom and very far ahead of the United States. Who won 234 Lions, with also 27% of all registered cases (i.e. 26,753). Against 4.7% for France. CB Newsmedia partner of theAACC, for the fourth consecutive year, kept you informed throughout the Cannes week. With the prize lists, interviews with the two jury presidents, French jurors…
♦ All our papers can be read or reread ► here and ► here in the “CB+ special Cannes”.
With 47 Prices : 4 Grand Prix, 12 Gold, 10 Silver and 21 Bronze, France has a conversion rate of 3.7%.
Friday June 21 in the evening, one of the exceptional distinctions went to Publicis Conseil, which closes this 71st edition with the title Agency of the year with two Grand Prix, 4 Gold, 6 Silver and 5 Bronze. The second exceptional distinction goes to the Marcel agency which wins the coveted Grand Prize in the Film category (1,887 registered jobs) with Women’s Football for Orange. Pascal Nessim, co-president of the agency, told us to imagine “the debates that must have taken place to reward a film like this. I see this as a sign of this category opening up to less traditional film formats and it’s fabulous. For an agency like Marcel, it’s a holy grail that seemed inaccessible to us due to our culture and our very digital DNA, but the world is turning and faster and faster. I am sure that the jury’s choice will open a new playing field in this category “.
Top 5 and points
Finally the third exceptional distinction is the Lion Of St Mark which, for the first time, was attributed to a Frenchman. Jacques Séguéla put on a show by receiving this distinction at the Palais des Festivals on Friday June 21 in the evening. We had met him two days before