After a mixed summer season, autumn in the Hérault Valley recorded positive figures, with extended stays and increased attendance, compensating for the summer.
After the lackluster observation of the summer season in the Hérault Valley, we awaited the attendance figures for what we consider to be “seasonal wings“, and more precisely spring and autumn. After a good month of May (the bridges recorded a peak), September held up well, especially on weekends, with 84,836 overnight stays, more than in the month of June, without any real surprise, Saturday 21, European Heritage Day, recorded the highest attendance. October was also correct, with 70,686 overnight stays. November is not negligible with the return of the associated good weather. during school holidays: 3,988 nights for All Saints' Day, more than 16,000 nights since the start of the month, 30% foreign tourists, these results weigh the summer season For the entire Pays Cœur d'Héraut, more than 2. 264,000 overnight stays have been recorded since the start of the year, or 7,233 on average per day. And November 11 was also very interesting, yes. we can believe the number of cars in the different sites, from Saint-Guilhem to Mourèze.
A change in tourist practices
We also observe a drop in “day trippers“(those who come for the day), for the benefit of longer stays, and therefore greater economic benefits.
The different proposals are well received by the public: local markets, festivals, discovery of estates and wines, heritage walks or festibeers were full.
For Fabienne Barrère-Elul, director of the Vallée de l'Hérault tourist office, this is clearly a trend that must be taken into account. “ We sense a period of transition. It is undeniable that practices are changing. We split stays, we make reservations at the last minute, and climate change pushes people to come outside of hot periods. “The work with the various partners maintains the pace: yesterday, it was the Montpellier Tourist Office which gave gastronomic magazines a tour of three Aniane vineyards. A way of making the whole region known, of highlighting partners, with welcomes which can begin with other initiatives (books for example).
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