Breitling is launching its first vintage watch sales event, and it's in Paris where it all begins. At the Carrousel du Louvre, the Swiss watchmaker will present a unique collection from November 15 to 17, 2024 during the Reluxury & Barnes, Pre-Loved Luxury Show. The event marks the start of Breitling Rewind, a concept aimed at enthusiasts of vintage watches.
For this first edition, Breitling offers a meticulously restored selection of nine emblematic timepieces. Among them, we find a Navitimer Mk2.2 from 1962, a Cosmonaute Mk6 from 1967, and a Chrono-Matic Yachting from 1969. These are rare pieces, carefully chosen by the Breitling Heritage department for their quality and their history. Visitors will also have the opportunity to meet experts and discuss the technical specificities of each model.
An exclusive and traveling event
After this premiere in Paris, the brand plans to make Breitling Rewind an annual event in various countries. The objective? Create an international community of collectors around vintage watches. Edouard d'Arbaumont, Breitling director for Southern Europe, highlights the growing interest in these vintage watches: “Our customers' growing interest in vintage watches reflects their desire to acquire unique and timeless pieces. »
The second-hand market is growing, with an estimate of 36 billion euros by to 2030which could surpass that of new watches. Breitling plans to tailor each sale to its location, making each event unique for lovers of historic models.
This launch coincides with the 140 ans of Breitling, a step marked by the upcoming opening of a boutique on the Champs-Élysées.
Also read: Reluxury: the sustainable and ethical luxury show in the heart of Paris
