This is happening on the streaming side in Belgium. After the arrival of HBO Max last week, another heavyweight is arriving: in fact, TF1 is launching its TF1 + service this Tuesday in Belgium and Luxembourg. The ambition of the largest private audiovisual group in Europe is clear: “This international expansion illustrates the TF1 Group’s ambition to position TF1 + as the benchmark free streaming platform for the French-speaking world and to bring together a cultural community around the French language.”
What to carve out dealers in Auvio and RTLPlay? Too early to say, but local players must not be delighted.
What is TF1+?
TF1 + is the development in the form of a streaming application of the old MyTF1 site, which offered replay of a series of programs from the private channel. The problem is that in Belgium, some of these programs were not visible, mainly due to rights issues. It’s all over. TF1 has extended the rights for Belgian territory and Luxembourg and its entire catalog will now be accessible.
What will we find there?
“More than 15,000 hours of entertainment and information content, available at any time, unlimited,” promises TF1 in a press release. This ranges from Star Academy to Koh-Lanta via Mask Singer, including flagship series like HPI, Camping Paradis, The Replacement, the co-production Attraction or even Tomorrow belongs to us and Here it all begins, as well as “hundreds of films and TV films”, indicates TF1. The offer is completed by a well-stocked youth catalog (Oui-Oui, Sunny Bunnies, Barbapapa, Les Schtroumpfs, etc.) and around fifty FAST channels (for Free Ad-supported Streaming Television, free channels financed by advertising) “around strong themes such as romantic comedies, dramas or thrillers.” Rights will be extended and programs available for a minimum of 30 days and up to 48 months.
Live?
It’s not happening right away, but it’s in the pipeline.
Ad ?
Of course, there will be advertising on TF1 +. But the private group will also give users the opportunity to opt for an ad-free version, for a subscription priced at €5.99 per month or €59.99 per year.
On all media?
From the outset, TF1 chose to maximize the audience reached, by offering availability on mobile, tablet and computer, as well as on the entire Smart TV universe (Google TV, TV under Android TV, Samsung, LG, Hisense , Sony, Philips, Amazon Fire TV and Apple TV).
Innovation ?
In its press release, TF1 promises “simple and intuitive navigation, stronger editorialization of content and personalized recommendations.” This should be possible thanks to the Sync function, an algorithm responsible for choosing the right content for the people present in front of the screen. To judge when using it.
