With the Alps just a few hours away, the Lyonnais take full advantage of their geographical position to get to the slopes from the first snowfall. And among the many possibilities available to them, a ski resort in Savoie stands out as the most popular destination.
Indeed, according to a study relayed by Actu.fr and conducted by the airline Icelandairthis ski resort is the most sought after by the inhabitants of Lyon. An observation which testifies to its attractiveness to this loyal and passionate clientele.
The popularity of this ski resort reinforced by social networks
This study was carried out using online data, various resources and analyzes on social networks. It shows that Val d'Isère is the ski resort most shared by Lyonnais on social networks. Particularly on TikTok, where it occupies an important place. TikTok is an increasingly influential platform in travel and leisure choices. It allows users to post videos of their experiences and discoveries. For ski and winter sports enthusiasts, Val d'Isère has therefore become a place of choice. They can share their ski descents, their moments with friends or even the superb alpine landscapes.
This strong presence on social networks is
amplified by the publications of the Lyonnais. They contribute to increasing the popularity of Val d'Isère. Thus, this resort becomes a reference for ski enthusiasts in the region. It stands out for its infrastructure and its slopes. But also by its visual appeal, which makes it a perfect destination for photographers and influencers.
The Val d'Isère ski resort is famous thanks to the ”
Tanned people go skiing »
In addition to its reputation as a high-end ski resort, Val d'Isère has made its mark in France thanks to the cult film Les Bronzés sont du ski. This French comedy classic was partly filmed on its tracks. What contributed to
build the image of the resort
to the general public. The Lyonnais, like many French people, certainly remember the emblematic scene. Notably the one where Michel Blanc, recently deceased, sings “ snow star » stuck on a chairlift. This film remains inseparable from the history of Val d'Isère. It gives it a nostalgic charm that still attracts fans of this legendary comedy today.
But Val d'Isère is not just about its landscapes and its popular culture. It is also a major venue for international ski competitions. In 1992, it hosted the men's alpine skiing events of the Albertville Winter Olympics. An event which reinforced its visibility on the world stage. Being, in 2009, the resort shone again by organizing the Alpine Ski World Championships. An occasion which attracted the best skiers in the world and thousands of spectators who came to admire the prowess of the athletes. These prestigious sporting competitions have allowed Val d'Isère to position itself as a destination of choice for high-level alpine skiing. And his name still resonates today in sporting circles.
photo credit: Shutterstock The Val d'Isère ski resort became famous thanks to the film “Les bronzés sont du ski”.
A ski resort easily accessible from Lyon and Paris
Another major asset of Val d'Isère for Lyonnais is its accessibility. The station is served by high-speed trains (TGV) from the Lyon and Paris region. This makes travel easier and allows visitors to get to the mountains quickly. During the winter season, this direct rail link allows skiers to reach the slopes in a short time and without the constraints of the road. This increased accessibility particularly appeals to the inhabitants of Lyon, who see Val d'Isère as a local destination. It is therefore ideal for weekends or extended stays in winter.
By establishing itself as the most searched for ski resort on social networks, Val d'Isère proves that it is much more thana ski destination. She is an icon of the Alps! A place where the authenticity of the mountain is combined with a quality tourist offer.
This is why it remains an essential destination for Lyon skiers!
