Par
Océane Sainte-Marthe
Published on
Nov. 9 2024 at 1:50 p.m
See my news
Follow Voix du Jura
“I can't stand that we are all the same, put in boxes, because we lose our originality», confides Séverine Sarrand image consultant, based in Saint-Germain-en-Montagne since January.
“I created Strelizia to bring color and self-confidencein the professional world, in particular, because we often forget that even before speaking, our image speaks for us ».
It was during her studies in aesthetics that she discovered what was called at the time the color advice. Still little known in France, this profession was not promising.
Séverine Sarrand then turned to the health field, in which she flourished for more than fifteen years as a pharmaceutical representative. In need of contact and interested in the idea of transmitting andsupport people she finally launched her own business after training at ESR Paris.
Beyond the makeover
“I really like to highlight strengths, values and the style of people. And above all to highlight them in relation to who they really are, to their personality,” explains the young woman.
“The support I offer is multiple : it can be learning to take care of your skin, to apply makeup, to find the colors that highlight us… I am mainly looking to boost self-confidence and to helping people stand outby doing skip the diktats as much as possibleof fashion and society.
“Unlike makeovers, where we do not ask the person for their opinion, who is often dependent on the “paw” of the person doing the makeover, image advice is more durable over time because it fits the personality of the person we are supporting. »
“The mirror is not hidden, the goal is for her to recognize herself.”
Everyone is their own business card
Through Strelizia the makeover therefore takes on a new dimension and helps you assume your ambitions. “90% of my clients are self-employed women or business owners, but image consulting is for anyone», specifies the entrepreneur.
“When I support professionals, I strive to highlight their value, but also that of their company. This allows you to have more authentic relationshipsand not stereotyped. In summary, each is its own business card.»
Image consultant but not only…
In addition to her business, Séverine Sarrand is the head of the Pouvoir d'Entreprendre Jura women's network, deputy to the town hall of Saint-Germain-en-Montagne and a member of the village association Les Joyeux de la Fresse. A multiple commitment that she particularly likes and which makes her an important figure in the sector.
For more information: 06 10 17 71 68 or online at strelizia.fr.
Follow all the news from your favorite cities and media by subscribing to Mon Actu.
