Extension of opening hours, creation of a single number to call business advisors, intensification of meetings with recruiters… With its France Travail Pro brand, launched on October 24, the public operator is pulling out all the stops to win back businesses.
At the forefront of this battle, the 6,000 business advisors, now labeled France Travail Pro, are expected to carry out 200,000 prospecting or loyalty visits to employers in 2024, double the number last year. These visits are used to analyze the needs of recruiters and to offer in-house tools intended to unearth talent: immersion for the discovery of a profession, identification of hiring aids or even simulation recruitment method (MRS), to detect skills and initiate a recruitment or training process.
This riot of resources, supported by a major communications campaign, raises questions. Why deploy so much effort since, according to a France Travail survey, 87% of companies that use its services already say they are satisfied? Because on closer inspection, there are few of them doing so: 20% of companies with less than ten employees use France Travail, this rate rising to 67% for those with more than 200 employees, specifies the public operator. And this even though it offers free services.
Unfortunate experience
Certainly, SMEs and VSEs tend to rely more on their personal network to recruit. However, another qualitative and quantitative survey by SIA Partners carried out between February and March 2024 among business leaders and in the HR function revealed two flaws. On the one hand, many respondents are unaware of the existence of specialized business advisors and the services offered. On the other hand, they carry a “harsh judgment on the quality of sourcing”selon SIA Partners.
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This judgment often stems from an unfortunate experience, like that experienced by this Burgundian industrialist who wishes to remain anonymous: “Last year, we retested their service because the temp agencies were unable to find enough truck drivers for us. France Travail offered to organize a meeting on our site and promised to send us nine candidates to meet our teams. Eventually, only one showed up and we never saw him again. » Result ? “We continue to favor temporary work or Leboncoin for employee or worker positions, because that’s where we find motivated people”continues the manager.
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