Jordan Bardella will not be able to advertise his book in train stations

Requested by AFP, the Mediatransports agency which manages advertising panels in SNCF stations and the metro specified that the visual of the poster contravened “the principles of neutrality”.

Published on 28/10/2024 12:12

Updated on 28/10/2024 12:22

Reading time: 1min

The president of the National Rally, Jordan Bardella, in Paris, October 28, 2024. (GEOFFROY VAN DER HASSELT / AFP)
The president of the National Rally, Jordan Bardella, in Paris, October 28, 2024. (GEOFFROY VAN DER HASSELT / AFP)

No need to look for posters promoting Jordan Bardella's book in French train stations. Titled What I'm looking forthe work of the president of the National Rally will not appear on advertising panels installed in SNCF stations and Parisian metro stations, on the grounds that the visual of the poster contravenes “to the principles of neutrality” specific to the management, announced the company Mediatransports, Monday October 28, requested by AFP. This decision comes after railway unions considered that an advertising campaign “in the service of a far-right political party” had no place in the stations. In a press release, the politician expressed his “deep indignation”.

Jordan Bardella castigated a decision taken, according to him, “at the request of far-left unions who, in recent days, have increased pressure, assuming the right to decide who is free or not to communicate in public space”. Pointing a minority of radicalized activists”the far-right leader accused the management of the SNCF of having committed “a serious slippage”. “It is my voice that is censored, but tomorrow, it will be others who will also be silenced”he continued.

The text must mix autobiographical elements and political reflections over 216 pages. The Fayard publishing house, owned by conservative businessman Vincent Bolloré, has planned a print run of 155,000 copies, an extremely rare release for a first work, traditionally reserved for literary stars. Guest Monday morning on “4V” on 2, Jordan Bardella once again accused the unions of wanting “decide which books can be read or not”.

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