After several months of work, the Zara store located at 88, rue de Rivoli, in Paris, has reopened its doors. In a space of 2,100 square meters, on three floors, the store highlights technological innovation serving the customer experience, according to the brand.
Since May 7, 2024, the Zara store on rue de Rivoli has been accessible to customers again. It closed its doors at the end of 2022 for a period of work supposed to end in the second quarter of 2023, but which was delayed. This new store is part of the Inditex group’s new strategy aimed at integrating several technological tools to offer customers an omnichannel experience, directly linked to the brand’s online platform.
Among the services, already accessible on the brand’s application, there is the option of booking a fitting room, collecting online orders in two hours and the possibility of searching online for items in the store and to check available stocks.
The store also offers other services:
- The Pay&Go service which allows customers to buy clothes by scanning them with their mobile phone;
- An online purchase collection point with an automated storage area that can accommodate up to 700 orders;
- Specific boxes for returns;
- A return point for online orders;
- A self-checkout area;
- A recycling area for customer boxes.
The store includes women’s, men’s and children’s collections. It also has new “boutique” spaces for the brand’s most recent launches with a lingerie section for women, the men’s clothing collections with “Athleticz”, the Zara sportswear line, “Origins” as well as shoes and accessories.
The interior of the boutique is primarily white, clean and neutral, with pops of color provided by the wooden furniture and clothing.
Inditex declares that it has connected the store to the internal platform “Inergy d’Inditex”, which monitors the consumption of the store’s air conditioning and electricity installations in order to optimize their management, identify the most efficient systems, improve their maintenance and help define strategies to reduce energy consumption.
Rue de Rivoli and its many shops
Rue de Rivoli is one of the most commercial streets in the capital. Over more than three kilometers, it has a strategic location crossing the heart of Paris. There are hundreds of boutiques, fashion, accessories, souvenirs and restaurants available to the public. According to a study by the American company specializing in corporate real estate consulting, JLL, shared by Les Échos, rue de Rivoli welcomed, between May 2022 and 2023, 15 million passers-by, an increase of 13% over one year. .
Last March, Bershka, another Inditex group brand, reopened its doors after several months of work. A larger space, technology serving the customer experience and a new visual identity, the group is adopting the same formula again.
In addition to Bershka and Zara, the Inditex group owns the Pull&Bear, Massimo Dutti, Stradivarius, Oysho and Zara Home brands. Inditex currently has 273 stores in France, including 114 Zara stores.
