On the occasion of the world championships in Zurich, Pinarello opened a new store dedicated 100% to the brand. Olympic champion Tom Pidcock was among the star guests to present his gold medal-winning DOGMA XC.
Source : CP
Pinarello has opened its latest flagship store in Zurich, continuing to strengthen its presence in Switzerland, a country renowned for its cycling heritage and tradition.
La Bottega di Pinarello is located at Bärengasse 10, in the heart of the city, just 1 km from Sechseläutenplatz where each of last week’s UCI Road World Championship races finished.
Olympic champion Tom Pidcock was among the distinguished guests at the opening ceremony, signing the Dogma XC with which he took victory in the men’s MTB XC Olympic event in Paris. This bike will remain on display in the store along with a host of other historic items, including other racing bikes and signed Tour de France and world champion jerseys.
The store will carry the full range of Pinarello products, including the new Dogma F launched earlier this year, and the opening represents a significant milestone for the iconic Italian brand.
Pinarello president Fausto Pinarello, also present on Friday, said: « We are delighted to have opened our new flagship store in Zurich, a city that has long enjoyed cycling with passion. With the UCI Road World Championships having just taken place in the city, it seemed the perfect time to open our doors and we look forward to showcasing our magnificent bikes and products to cycling enthusiasts around the world. »
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