These are two young companies from Calais: they are both seven years old, and for three days starting this Friday, the Habitat et Déco show will offer them a beautiful showcase. One, Sefa Sécurité, based in Calais, specializes in intrusion alarms, video surveillance and automatic closing of gates or garages. The other, Cuisines References, based in Coquelles, creates kitchens (200 per year), but also dressing rooms, furnishings, bathroom furniture. The first radiates from Touquet to Béthune and as far as Dunkirk, the second on the Côte d’Opale. The first has a total of four people, including a secretary who has just been recruited before the hiring of a technician planned for the fall, the second has nine employees, including three installers and six salespeople. Both sectors are doing well, even if the positive effect of the Covid crisis on the kitchen maker’s business has subsided today. As for the alarm sector, it is buoyant, with all Internet service providers starting to produce intrusion alarms.
Visibility and contacts
For the first, the individual clientele is a minority: 20%, compared to 80% of professionals and communities, while for the second, individuals constitute 85% of the clients. Both will nonetheless be present this year at the Habitat et Déco show, organized by Loc’expo in the West Basin in Calais. “ Last year, this brought me very good contacts. This is the only salon oriented towards individuals that I do. It’s a beautiful living room, it’s pleasant to do », says Clément Van Wanseele, boss of Sefa Sécurité. Hervé Masson, boss of Cuisines References, also sees only positives: “ This brings visibility, visits to stores, and sales. We will have feedback in the following weeks “. Note that on Saturday, host Stéphane Thébaut will be present at the show.
Friday May 3, Saturday 4 and Sunday May 5 from 10 a.m. to 7 p.m. in the West Basin. Free admission.
