The grocery store Les Délices de Lulu will soon close its doors, due to low traffic since its opening. Ludivine Fassiaux, owner of the store, is not doing it lightly, she who invested a lot of energy in this project and was keen to promote local producers. An approach that made it possible to find outlets for local products from small farmers and to offer quality and traceability to customers. Accustomed to markets, the young woman had chosen to set up in Argenton to take advantage of a city center “dynamic and touristy”. “The grocery store concept works well on this street”she added.
“I think people should have tried to find out.”
But the grocery store’s traffic, which was very critical this summer, does not allow it to remain open this September. It’s a shame because it was appealing in terms of concept and allowed us to showcase local producers. “, regrets the young woman. And the latter deplores the fact that, apart from a core of loyal customers, few locals have crossed the threshold of her shop: ” The game wasn’t played fully, I think people should have tried to find out. »
Local and political context
However, she does not attribute the failure of her business to a lack of traffic alone, but believes that in June, ” The weather, the difficulty of parking on the street and politics have not helped to energize the street “In order not to penalize the producers she worked with, the owner says she is ready to give their contacts to other potential distributors who would like it. An approach that can limit the losses for those who had trusted her to start this adventure.
While waiting for the closure which will take place in the first week of October, Ludivine Fassiaux is liquidating her stock with promotions of around 20% on average.
Opening hours: Tuesday, Thursday, Friday, from 1:30 p.m. to 5:30 p.m. and Saturday, from 10 a.m. to 5:30 p.m. without interruption.
