The biopic on Robbie Williams, already released in the United States, seems to have difficulty attracting American audiences and attracting them to theaters.
The biopic “Better Man”, which tells the life of Robbie Williams with an original approach to say the least – the singer being played by a chimpanzee in computer-generated images – had a difficult start at the American box office. According to Variety, the film only made a million dollars (970,000 euros) during its first weekend in 1,291 theaters, a result well below the national average.
Directed by Michael Gracey, known for “The Greatest Showman,” the film was produced on a hefty budget of $110 million and was later acquired by Paramount for $25 million. This high production cost is one of the main reasons for this failure, according to David A. Gross of Franchise Entertainment Research. “Robbie Williams played by a digitally animated chimpanzee is an odd choice. For anyone complaining that the industry is too cautious, this is the movie for you. Risk-taking is great, but $110 million is unrealistic for the genre and for this musical artist. 25 to 30 million dollars would have been more sensible,” he told the media.
A release planned for January 22 in France
Robbie Williams enjoys a much more limited notoriety across the Atlantic, which also contributed to the film’s poor performance in the United States. On social networks, many American spectators indicated that they were not even aware of its existence before the film’s release. However, some fans defended him, with one user saying on there is passion behind it. He deserves more attention and praise.”
-In the United Kingdom, where the artist is much more popular, the film was slightly more successful, grossing $1.9 million in its opening weekend and reaching a total of $4.7 million as of this year. day. This launch, however, remains modest, and the film’s commercial prospects remain uncertain despite generally positive reviews. The film is expected in French theaters on January 22.
At the same time, the song “Forbidden Road”, taken from the biopic, was nominated for the Golden Globes in the Best Original Song category, but was disqualified from the Oscars. “Rules are rules, and I respect them. That would have been a nice recognition, but as an introvert, it’s one less party for me to attend. I got through it, I’m on the other side and everything is fine. I’m at the Globes and they’re showing me a lot of love,” he said on the Golden Globes red carpet, before thanking the interviewer for “being annoyed for him.”
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