Fashion, luxury hotels… how Pharrell Williams put the world at his feet

Pharrell Williams is often where you least expect him. The proof with his latest collaboration. He teamed up with the mineral water brand Evian to imagine a limited edition bottle. And as the American artist never does things by halves, he has integrated his brand of care into this project Human race. Because yes, Pharrell Williams also does cosmetics. The end result is a bottle with a refined style where it is written in green or blue capital letters, the choice is “ this is the fountain of youth “, which can be translated into French as “ this is a fountain of youth “. Pharrell Williams poses for the occasion in a simple white t-shirt with graphic black sunglasses.

We stay in the celebrity universe with the video biography of Céline Dion, the Quebec artist who became an international icon:

Pharrell Williams is 51 years old, but like the bottle he imagined with Evian, there is a youthfulness about him. His style obviously has a lot to do with it. You only have to see her public appearances to see how elaborate her looks are, always with a touch of audacity and originality. We have the impression that everything suits him, from the little retro mustache worn during fall 2023, to the XXL bell bottom pants during his show for the Louis Vuitton men’s collections during Paris Fashion Week. On November 14, Pharrell Williams wore a leather perfecto with fringes for the GQ Man of the Year in Los Angeles. The singer was one of the first to mark the return of the cowboy style. He also distilled it into the heart of his creations on clothes and accessories during Paris Men’s Fashion Week last January. The artist had, through this artistic choice, decided to pay homage to black cowboys and Native Americans. He declared: “ When you see cowboys depicted, you only see a few versions. We never really see what some of the original cowboys looked like. They looked like us. They looked like me. They were black and Native American.”

Since his debut with the group NERD in the 2000s, Pharrell Williams has surrounded himself with the right people. In 2013, he joined forces with the group Daft Punk with two global titles, Get Lucky et Loose Yourself To Dance. He collaborates with other big names in music including Gwen Stefani, Kanye West, Madonna… He was also the producer of Slave 4 Uone of Britney Spears’ biggest hits. The artist also proves that he knows how to diversify his activities. In addition to music, Pharrell Williams has opened up to the world of fashion. His meeting with the Japanese producer Nigo encouraged him to work on his first clothing lines. He notably co-founded Billionaire Boys Club et Ice Cream Footware. In 2008, he launched his first jewelry line called Blazon. Pharrell Williams also dabbled in art and food by imagining a line of liqueurs aimed at women, with a choice of peach or strawberry.

One of his last big moves was his arrival in the luxury hotel sector. On this occasion, the interpreter of Happy has joined forces with Mohari Hospitality and Omnam Investment Group to bring new life to the former Hôtel Saint-James & Albany, designed in 1751. The place is located in the 1st arrondissement of Paris, with the added bonus of a magnificent view of the Tuileries gardens. Founded in 2011 and based in London, Omnam’s portfolio includes prestigious hotels such as the W Rome, the Four Seasons Puglia, as well as projects in pre-development in Paris, Lake Como, Amsterdam and Rotterdam. Pharrell Williams, for whom “ Paris is an infinite source of inspiration ”, should play a creative role on this occasion.

The appointment of Pharrell Williams as head of Louis Vuitton men’s collections in February 2023 marks a new turning point in his career. Some were outraged at seeing a singer in this position rather than another designer or a rising fashion star. But as we saw above, the American artist has a sense of style. He plays with fashion, mixes patterns, has fun with accessories (special mention for sunglasses which have become his favorite accessory). In addition, a big name was needed to succeed the late Virgil Abloh. Pharrell Williams is a regular at Louis Vuitton. The first collaboration between the French luxury brand and the artist dates back to 2006. A story that has lasted for almost 20 years. This association gave birth to a line of sunglasses called Millionairerecognizable by his aviator style, very fashionable in the mid-2000s. Since then, Pharrell Williams has continued to be present at Louis Vuitton fashion shows. By appointing him as artistic director of the men’s collections, the French label wanted to recognize his loyalty and his close ties. The American also follows in the footsteps of Virgil Abloh who also had no training in fashion design.

Pharrell Williams’ fashion shows are real events, each time with a host of celebrities present in the front rows such as Sabrina Carpenter, Jay Z, Beyoncé, Tahar Rahim, Juliette Binoche… They are held in places, each more sumptuous than the other. . Last June, his fashion show for the spring/summer 2025 collection took place in the UNESCO gardens in Paris with a gridded lawn reminiscent of the Louis Vuitton logo. A year earlier, the parade was held on the Pont Neuf. Boldness, creativity, ambition, an XXL network, Pharrell Williams seems to have found the recipe to continue his crazy success story.