the essential
The video of the Parisian Arc de Triomphe surrounded by a rainbow on the occasion of the month of pride sparks controversy on social networks…
The images have gone viral on social media. We see a huge rainbow encircling the Arc de Triomphe, in Paris, to support the LGBTQ + cause, on the occasion of the month of pride, which began on June 1. This video is the work of artist Ian Padgham who posted it on his Instagram account. In caption the latter wrote: “Happy #pride2023 to everyone, everywhere? Love is love, you are beautiful, and I am very proud to live in a world that fights so that everyone can live his life as he sees fit? #parisestfiere #marchedesfiertes #pridemonth”.
Something to stir up controversy on social networks. Between Internet users who judge the thing “magnificent”, incredible” and those who reject it: “What a shame!”, “A lack of respect”, “not to mention the damage to the building.”…
But this work is in fact pure fiction, made using artificial intelligence. On his Twitter account, Ian Padgham confirms: “The AI is brilliant and I really enjoyed experimenting with Midjourney. There is so much potential to unlock new creativity. But I still think that nothing will ever replace the ideas that are born. with a black pen and a good martini glass.” And the artist is not at his first attempt…
The Californian artist had already staged giant bags from the Jacquemus brand, moving like cars on the Place de l’Opéra in Paris. He has also worked for Goiko or the Louis Vuitton Foundation.