This year, Taylor Zakhar Perez, the American actor who embodies charisma and elegance, joins the prestigious ranks of Lacoste ambassadors by becoming the face of their new underwear campaign. With his natural charm and impeccable sense of style, the 33-year-old actor adds another string to his bow in a collaboration that combines fashion, authenticity and sophistication.
Quentin de Briey
A cinematic rise and a taste for fashion
Born in Chicago and raised in Indiana, Taylor Zakhar Perez quickly knew how to combine passion and ambition. A former high-level swimmer, he chose to abandon the pool to immerse himself in studies on culture and media at UCLA (University of California Los Angeles), before conquering the small and big screen. From his beginnings in iCarly to its flagship role in My Dear F***ing Princewhere he plays Alex Claremont-Diaz, the son of the President of the United States, each performance of the actor is marked by remarkable sensitivity and depth. This film, celebrated for its representation LGBTQIA+ and rewarded by GLAAD Awards (American ceremony which rewards works, media and personalities who have positively represented the community LGBTQIA+), definitely propelled Taylor to the status of a modern icon.
Away from the sets, his strong taste for fashion makes him an essential guest at the fashion shows of major fashion houses. Whether for Prada, Givenchy or now Lacoste, it embodies a relaxed elegance, in perfect harmony with the spirit of these brands.
-© Quentin de Briey
An intimate and modern Lacoste campaign
It’s in a Parisian apartment in 18e district, where herringbone parquet floors and a period fireplace combine with a cozy atmosphere, which Taylor Zakhar Perez has immortalized for Lacoste. Under the lens of Belgian photographer Quentin de Briey, known for his sincere shots, the actor reveals himself in a series of textured and timeless photos. Air Afrique, a collective dedicated to the arts, brought this campaign to life with a captivating video, where the play of shadows and lights enhances every moment.
Styled by Jason Bolden, Taylor Zakhar Perez combines charisma and naturalness in looks that celebrate Lacoste’s heritage while reinterpreting it for a new generation. For the actor, this collaboration represents much more than a simple partnership. “It is an honor to join Lacoste as an ambassador. I have always been very admiring of the history, heritage and creativity of the House: it is with great pride that I carry the values of the crocodile today,” he confides.
